www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

For Hisense, all eyes are on US profile

By Tan Yingzi in Suwanee, Georgia (China Daily) Updated: 2012-11-24 14:57

In 2009, China's Hisense Electric Co was trying to get its flat-panel televisions sold at HH Gregg, a chain of home-appliance stores mainly in the US South.

But with no brand recognition among American consumers, the company only persuade the retailer to sell three relatively small models.

For Hisense, all eyes are on US profile

Lawrence Li, CEO of Hisense USA Corp, is focused on increasing the company's brand recognition in the US. The subsidiary is moving toward a 50-50 split between producing its own electronics and appliances and serving as a contract manufacturer for other firms. [Photo/China Daily]

Both the Chinese manufacturer and HH Gregg were uncertain about the sales prospects for their new, albeit tentative, alliance. To their surprise, the Hisense televisions sold quickly. Within a month, the retailer had sold over 10,000 of each of the three models, according to Hisense USA Corp CEO Lawrence Li.

Building on that strong launch, HH Gregg introduced more smaller Hisense TVs over the next few months, then several models of midrange to high-end "smart" Internet-enabled and LED televisions.

"Nowadays, many US national retailers and consumers have realized that Hisense is not another Chinese brand," Li said in an interview at the offices of the company's US subsidiary in Suwanee, Georgia, less than an hour's drive from Atlanta.

The three-story, red-brick building houses a 40-member research-and-development team, as well as sales and marketing departments.

Li acknowledged the stereotype of Chinese-made products as cheap and poorly made. But Hisense, he said, exemplifies a new vision of Made in China that combines high quality with advanced technology and even cutting-edge innovation.

Established in 2001, Hisense USA is a subsidiary of Hisense Electric, a home-appliance and electronics maker based in Qingdao, in eastern China's Shandong province. Last year, the parent company had $11.8 billion in worldwide sales.

Known as one of the world's biggest makers of flat-panel TVs, the company also makes appliances such as refrigerators and heaters, and is emerging as a leader in the manufacture of mobile handsets.

This year, Hisense was honored with a Value Innovation Award for its tablet-like ITV2 product at the Consumer Electronics Show in Las Vegas.

With about 60,000 employees worldwide, Hisense has R&D centers in Qingdao, Shenzhen, Shunde and Beijing, as well as in Suwanee and Europe. Its non-Chinese manufacturing operations are in South Africa, Algeria and Egypt, with sales offices in the United States, Europe, Australia, the Middle East and Southeast Asia. It exports to over 130 countries and regions.

But the company's foray into North American 11 years ago was met with suspicion.

"People here used to look at us through 'colored glasses'," Li said, due to their experience with Chinese products.

"Though they knew about Hisense as a leading Chinese manufacturer, they never saw a Hisense TV in their market."

To build its reputation, the company started as an original-equipment manufacturer, or OEM, for recognized brands - a strategy emphasized from 2001 to 2008.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 性色a v 一区| 亚洲最新 | 久久精品成人免费网站 | 欧日韩美香蕉在线观看 | 日本一区二区高清免费不卡 | 一级片一区 | 免看一级a一片成人123 | 国产精品2019 | 欧美91精品久久久久网免费 | 一区二区三区不卡在线观看 | 最新怡红院全部视频在线 | 欧美色xxx| 国产在线精品一区二区夜色 | 国产成人综合一区精品 | 天天澡夜夜澡狠狠澡 | 久久加勒比 | 99久久九九| 免费一级α片在线观看 | av亚洲男人天堂 | 久草在在线视频免费 | 自拍视频在线观看 | 国产精品成人久久久久 | 久久精品国产欧美日韩99热 | 欧美色成人综合 | 成年日韩片av在线网站 | 91最新91精品91蝌蚪 | 午夜两性视频免费看 | 久久99亚洲精品久久99 | 亚洲免费不卡 | 国产日韩精品一区二区 | 亚洲一区二区三区在线视频 | 天天综合色一区二区三区 | 91日本在线精品高清观看 | 99久久精品国产一区二区小说 | 怡红院最新免费全部视频 | 国产女王s调视频vk 国产女王vk | 中文字幕一区二区精品区 | 免费a级毛片视频 | 毛片韩国| 成人性生片全套 | 精品一区二区三区18 |