www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

chinadaily.com.cn
left corner left corner
China Daily Website

Bottoms up! A healthy wine market

Updated: 2012-12-03 09:24
By Zhou Siyu ( China Daily)

Chinese choose fermented grape beverage from France in ever larger numbers

Scan the label with your mobile phone camera and press "OK" and you will get all the information you need - the brand, the chateau or the winemaker - about the bottle of wine in your hand.

This is a smartphone application named "Smart Bordeaux", developed and translated into more than 12 languages by the Bordeaux Wine Council (Conseil Interprofessionnel du Vin de Bordeaux, or CIVB in French), a French group that represents more than 10,000 Bordeaux wine producers and vine growers.

Bottoms up! A healthy wine market

China now is the world's largest Bordeaux wine importer in terms of both volume and value, far ahead of its nearest followers. Chinese people are starting to get used to the drink and are trying to understand more about the culture behind it. Provided to China Daily

More than 55,000 users across the world have downloaded this application since its launch in September, according to the council. Judged by downloads, China turned out to be the second largest user, behind France itself.

Encouraged, CIVB interprets the data as a sign that the Chinese people are starting to get used to the drink and are trying to understand more about the culture behind it.

Bottoms up! A healthy wine marketSales of Bordeaux wine confirm this opinion. During the 12-month period from June 2011 to July 2012, Bordeaux wine exports surged to a historical high of 2.29 billion euros ($2.9 billion), according to CIVB.

China is the world's largest Bordeaux wine importer in terms of both volume and value, far ahead of its nearest followers. During the period, China's imports reached 63 million liters, more than twice the volume of Germany, which ranked second globally.

Meanwhile, China's import value stood at 649 million euros, 55 percent higher than the United Kingdom, which came second in value, CIVB data showed.

In the meantime, despite the impact caused by the economic slowdown on the retail market, China's imports of Bordeaux wine registered much stronger growth than traditional markets such as Germany and the UK.

The import volume to the Chinese mainland surged by 55 percent during the period from a year earlier, while value growth reached 38 percent year-on-year, CIVB said.

"China has evolved into a mature wine market," said Thomas Jullien, CIVB Asia manager.

Jullien's observation was partly based on a survey recently conducted by the council, covering wine buyers in five Chinese cities including Beijing, Shanghai and Guangzhou. According to the survey, CIVB found that Chinese wine buyers now attach less importance to price and brand than before and more to quality and production region.

Another improvement of the industry in the country is the mature supply chain. Thanks to the rapid development of transportation, storage and other facilities, built from scratch within the last decade, Bordeaux wine now can be delivered to even third- and fourth-tier cities, Jullien said.

The market order also improved. During the first few years when imported wine entered the country, traders could easily sell a bottle of Bordeaux for more than double its price in the market.

"The period of chaos and fat profits is gone," said Liu Liming, who has eight years of experience in the wine business and is now North China general manager at the Wine Art Co, a Chinese wine trader. "You might still be able to trick some people over one bottle nowadays, but once you get a bad reputation, you will never sell another, no matter at what price," he added.

Others in the business concurred. Wang Mingjie, beverage director at the East Wine Cellar Co, a wine trader that also runs a high-end restaurant in Beijing, said: "The buyers are now very shrewd. They stick to their own preferences and make decisions accordingly."

And wine sellers such as Wang and Liu are likely to face savvier customers in the years to come. According to a recent report by Rabobank, wine drinkers in China today are mainly aged between 20 and 39 and earn more than 4,000 yuan ($630) a month in a skilled profession.

"Grape wines are more likely to attract either younger, better educated, wealthier and/or female drinkers than baijiu (China's traditional spirit) or beer... with the potential to form a strong and dynamic consumer base in years to come," the report said.

CIVB's Jullien also noticed this emerging wine generation and is trying to attract its attention. France has been by far the domineering leader among foreign wine suppliers in the Chinese market.

In 2011, French wine export volumes to China surged to more than three-and-a-half times that of Australia, its nearest runner-up, according to the Rabobank report. Most of the wine came from the Bordeaux region.

During the same year, bottled wine imports into China jumped by 65 percent from the previous year to 241 million liters, the strongest growth since the global financial recession in 2007-08, according to the report.

A significant increase was seen in the country's wine supply over the past seven years. It surged from fewer than 400 million liters in 2004 to 1.4 billion liters in 2011, according to the report.

China's strong growth, huge potential and the ability to devour a large amount of premium wine attracted newcomers such as Argentina and Brazil. This has led to intense competition among wine suppliers.

To further consolidate its position in the Chinese market, CIVB plans to roll out a digital commercial campaign in the country, targeting the young generation of wine lovers by means of e-commerce, such as micro blogs and social network sites. The Bordeaux mobile application running on portable gadgets is an example.

It also set out to further promote its wines to third- and even fourth-tier Chinese cities.

Jullien said he is "completely confident" about the continued future development of China's wine market. And it, perhaps, would just begin with a touch on the screen.

zhousiyu@chinadaily.com.cn

 
8.03K
 
...
...
...
主站蜘蛛池模板: 九九视频免费观看 | 国产精品一区二区三区免费 | 一级毛片真人不卡免费播 | 91亚洲精品国产第一区 | a级性生活视频 | 欧美乱大交xxxxx | 国内精品小视频福利网址 | 免费成人高清视频 | 麻豆视频国产 | 久久成人精品 | 免费人成年短视频在线观看免费网站 | 国产婷婷成人久久av免费高清 | 国产精品网址 | 国产精品秒播无毒不卡 | 日韩毛片在线播放 | 美女被靠视频免费网站不需要会员 | 亚洲一区免费视频 | 九九手机视频 | 好妞操 | 亚洲一区在线视频 | 日本亚洲欧美国产日韩ay高清 | 性色a v 一区| 欧美韩国日本一区 | 精品国产成人三级在线观看 | 亚洲一区欧美 | 国产一级一级 | 日韩久久免费视频 | 精品一区二区高清在线观看 | 日本丶国产丶欧美色综合 | 亚洲性在线观看 | 国产丶欧美丶日韩丶不卡影视 | 日本久久久久一级毛片 | 国产精品久久久久久久免费大片 | 成人性视频在线三级 | 免费v片视频在线观看视频 免费v片在线观看 | 成人国产精品 | 2020夜夜操| 久久午夜影院 | 亚洲日韩精品欧美一区二区 | 免费观看欧美一区二区三区 | 国产三级a三级三级 |