www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Industries

ZTE plans to target top tier

By Shen Jingting in Barcelona | China Daily | Updated: 2013-02-27 10:00

ZTE plans to target top tier

A ZTE Grand S Lite smartphone at the Mobile World Congress 2013 in Barcelona, Spain, on Monday.[Photo / China Daily]

Firm wants to drop low-end tag, focus on high-quality products

ZTE Corp hopes to discard its often-used tag of "low-end mobile phone vendor" by increasing its production of mid to high-end smartphones this year, according to the company's top executives.

Attending the annual Mobile World Congress in Barcelona, He Shiyou, its executive vice-president, said ZTE more than doubled the number of smartphones it shipped in 2012, to 35 million (from 15 million in 2011), and that sales of the devices now account for 70 percent of its total mobile phone revenues.

"We aim to have smartphone shipments of up to 50 million this year," He said.

The Shenzhen-based company started mobile phone production 15 years ago, and has now emerged as the world's fifth-biggest smartphone seller with a 4.3 percent global market share during the fourth quarter last year, according to the latest research from International Data Corporation, the market intelligence company.

However, the company has long been labeled a "low-end mobile phone supplier", since it started in the business by selling low priced handsets in huge volumes to emerging markets such as China, India and some African countries.

"In general, mobile phones with a price above 1,000 yuan ($160) contributed only 10 percent to ZTE's handset revenues globally," He said.

ZTE now plans to focus on introducing smartphones targeted squarely at mid to high-end users, and increase that share of sales from 10 to 25 percent this year, he said.

In recent months, analysts have been commenting on how ZTE must launch a stronger challenge to the growing smartphone dominance of its two biggest rivals, Samsung Electronics Co Ltd and Apple Inc.

ZTE used the Barcelona event to unveil its 5.7-inch, Grand Memo handset - a size which is considered in the market as firmly in the screen dimensions between a phone and a tablet that Samsung has popularized in its market-leading Note range - and the ZTE Open, a smartphone running on Mozilla's Firefox OS open ecosystem.

As a company traditionally focused on business customers, ZTE also has to learn to enhance its branding to increase market share, He added at the launch.

"Our flagship smartphones mainly target the top 20 GDP markets such as China, the United States and Europe," he said, emphasizing that ZTE will strengthen both online and offline channels to win more customers.

In China, more than 80 percent of ZTE's mobile phones are sold through distribution channels run by telecom carriers, with the rest sold on the open market.

He added that in future, ZTE planned to open more shops.

"By 2015, we are hoping to be in the top three by market share, and in terms of branding image and also pricing segmentation, we want to reach the top five," he said.

shenjingting@chinadaily.com.cn

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 久草久草在线视频 | 欧美日韩一区二区三区免费不卡 | 久草在线网址 | 国产成人mv在线观看入口视频 | 美女插跳蛋视频叫爽 | 久操影视 | 久久厕所| 91亚洲人成手机在线观看 | 一级毛片真人免费观看 | 成人午夜大片免费看爽爽爽 | 国产亚洲欧美日韩综合综合二区 | 亚洲第一成年免费网站 | 亚洲精品国产成人7777 | 美女很黄很黄免费的 | 一区二区三区免费视频播放器 | 特黄特黄一级高清免费大片 | 一区二区三区国产精品 | 成人在线一区二区 | 精品久久久久久久久久中文字幕 | 免费色网址 | 成人精品一区二区不卡视频 | 亚洲成a人片在线观看中文 亚洲成a人片在线观看中文!!! | 北条麻妃在线一区二区 | 国产精品国三级国产aⅴ | 午夜宅男在线永远免费观看网 | 美国一级毛片完整高清 | 国产在线观看第一页 | 久久久久久亚洲精品影院 | 太平公主三级dvd | 色偷偷亚洲女人天堂观看欧 | 99久久综合 | 爽爽爽爽爽爽爽成人免费观看 | 欧洲一级视频 | 欧美国产日韩在线 | 欧美乱一级在线观看 | 日本一区二区三区高清在线观看 | 日韩精品在线一区 | 欧美精品一区二区三区视频 | 免费在线一区二区三区 | 91视频国产精品 | 波多野结衣免费免费视频一区 |