www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

Pharmaceutical giants rethink rebate marketing

(Xinhua) Updated: 2014-04-12 14:42

NANNING - Pharmaceutical multinationals operating in China are rethinking rebate marketing as the country presses reforms in the industry, experts said at a medical conference that concluded on Friday in South China.

Pharmaceutical giants rethink rebate marketing
Pharmaceutical industry needs shot of innovation 

Pharmaceutical giants rethink rebate marketing
GSK's China sales may be down 30% on bribery scandal

Fu Bin, an agent for several pharmaceutical multinationals in Southwest China, said that many companies, in the face of stricter governmental supervision, have gradually abandoned the marketing gimmick following a spate of scandals that have tarnished their images.

Rebate marketing is a popular way of boosting product sales in the pharmaceutical sector, in which salespeople recommend new medical products to doctors and pharmacies using promotional funds from their companies.

The promotion efforts have resulted in bribery scandals, as some sales agents, under pressure to meet sales targets set by their companies, secretly offer lucrative kickbacks to doctors and pharmacies in a variety of forms, including refunds, overseas visits, conference expenses, and traveling opportunities, Fu said.

This often leads to doctors prescribing more drugs and abuse of antibiotics, added Fu, who was among scores of representatives of medicine manufacturers and pharmaceutical companies at the conference on pharmaceutical distribution in Nanning, capital of Guangxi Zhuang autonomous region.

China has seen a slew of cases of big pharmaceutical companies suspected of bribing doctors to ramp up benefits.

In July 2013, British pharmaceutical giant GlaxoSmithKline (GSK) was put under investigation for suspected bribery and tax-related offenses by Chinese authorities.

Just one month later, Beijing municipal authorities set up a joint investigation team to probe French drugmaker Sanofi after a Chinese newspaper published bribery allegations against the company.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 久久久免费的精品 | 亚欧成人中文字幕一区 | 经典三级久久久久 | 99爱视频免费高清在线观看 | 中文字幕在线一区二区在线 | 韩国在线精品福利视频在线观看 | 99精品视频在线这里只有 | 久久精品国产影库免费看 | 久久久免费精品视频 | 国产成人亚洲精品91专区高清 | 色悠久久久久综合网伊人男男 | 精品久久久久久久久久久久久久久 | 国产99视频精品免费观看7 | 亚洲区一区 | 亚洲大片免费 | 91伦理视频 | 日本全黄 | 国产小说 | 国产精品一区二区手机在线观看 | 国产一级做a爱免费观看 | 欧美在线视频免费观看 | 在线视频区 | 国产免费一区二区三区免费视频 | 欧美成人小视频 | 欧美日韩另类在线观看视频 | 亚洲第一网站在线观看 | 99免费在线播放99久久免费 | 黄视频在线免费看 | 欧美高清正版在线 | 乱淫毛片 | 黄色欧美网站 | 国产精品毛片无码 | 国产成人免费在线观看 | 国产男女爽爽爽爽爽免费视频 | 在线精品免费视频 | 欧美一级aa毛片禁片 | 国产精品欧美一区二区三区不卡 | 成人国产精品高清在线观看 | 亚洲国产影视 | 欧美一级三级 | 久久久香蕉 |