www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

Asian star power

By Krishna Kumar Vr in New Delhi For China Daily (China Daily) Updated: 2014-04-28 06:35

Asian star power

A new generation of sports icons and their growing fan base create opportunities for global marketers

In her post-match speech after winning this year's Australian Open, China's Li Na made sure to thank her agent at IMG, a global talent-representing company, for making her rich.

Apart from the $2.4 million in prize money, the most successful female tennis player in Asia knew that her second Grand Slam title would unquestionably improve her position in the list of highest paid women athletes, with new endorsement deals likely to come her way.

Asian star power

"We are waiting on a deal announcement for her in a couple of weeks," Mary Jane Orman, vice-president of communications at IMG Tennis, tells China Daily.

Li is not the lone deal sensation in Asian sports. Signaling growth in the Asian sports market, four other players also made into the recent Forbes list of the world's highest paid athletes. Filipino boxer Manny Pacquiao topped Asia with $34 million, followed by Indian cricketers MS Dhoni ($33.5 million) and Sachin Tendulkar ($22 million), and Japan's baseball star Ichiro Suzuki ($19.6 million).

"Various sports are creating icons, and icons are in turn helping the sports industry to grow," says Mark Dreyer, founder of China Sports Insider, a sports business news and analysis website.

The rise of Chinese star Yao Ming in the National Basketball Association in the United States is believed to have led to basketball becoming the common man's sport in China, with courts becoming commonplace in the yards of many export factories.

The recent emergence of golfing sensation Andy Zhang indicates that the 16-year-old Chinese star could be on his way to becoming the next Tiger Woods, with high-profile sponsors sitting up to take note of future deals.

Last year, Nike signed its first head-to-toe endorsement deals with two Chinese golfers, Li Hao-Tong and Zhang Xin-Jun.

A report by HSBC, Golf's 2020 Vision, said a boom in the numbers of children teeing in China and India means that the next generation of golfers is likely to be dominated by people from Asia. "Players like Shanshan Feng and Andy Zhang are a sign of things to come," it predicted.

Asian star power Asian star power

NBA and Yao courting further success 

Huawei inks sponsor deal with AC Milan 

Previous Page 1 2 3 4 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 性高湖久久久久久久久aaaaa | 香港一级特黄高清免费 | 蜜桃日本一道无卡不码高清 | 国产aⅴ一区二区三区 | 国产深夜福利视频网站在线观看 | 草草在线观看视频 | 国产精品九九 | 成人免费视频一区 | 作爱视频在线免费观看 | 99精品国产成人一区二区在线 | 全部免费毛片在线 | 欧美精品99久久久久久人 | 亚洲艹 | 亚洲综合成人网在线观看 | aaa一级特黄 | 九九热久久免费视频 | 国产亚洲欧洲一区二区三区 | 日韩免费观看一级毛片看看 | 国产成人精品999在线 | 国产乱淫视频 | 国产国产人免费人成成免视频 | 日韩精品一级a毛片 | 久久久久久久99久久久毒国产 | 理论片免费午夜 | 美女视频黄a | 成人一级免费视频 | 久艹精品| 在线看免费观看韩国特黄一级 | 日韩99在线 | 91久久夜色精品国产网站 | 看真人一一级毛片 | 日韩 国产 欧美视频一区二区三区 | 国产亚洲欧洲一区二区三区 | 久久一区二区精品综合 | 国产成年女一区二区三区 | 白云精品视频国产专区 | 欧美高清一区二区三区欧美 | 99色视频在线 | 三级视频在线播放 | 欧美日韩国产人成在线观看 | 草久在线观看视频 |