www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

 
Home> Latest News

Peak strives to reach top of US market

Updated: 2013-01-15 09:43
By Zheng Yangpeng ( China Daily)
Comments() Print Mail Large Medium  Small 分享按鈕 0

Chinese sportswear producer is investing heavily in an attempt to raise its visibility and profile in the American market, as Zheng Yangpeng reports from Los Angeles.

At the crossroads of Melrose and Harper avenues in Los Angeles, it's hard not to notice the distinctive bright red logo shining brightly.

The sign is above the new flagship store of Peak Sport Products Co Ltd, which represents the latest effort by the Chinese sportswear brand to raise its visibility and profile in the United States.

Occupying 250 square meters, the outlet sells the full range of the company's sports products including running and training wear, and of course basketball shoes, its core product.

Peak strives to reach top of US market

A Peak Sports outlet in Culver City, California. The sportswear maker is among an increasing number of Chinese brands that are expanding in the United States. [Photo / China Daily] 

 

Su Jia, CEO of Peak Sports USA, said the new LA store is a key part in the company's overall retail strategy in the US.

Others strands to that strategy include taking space within large US retail outlets, e-retail and franchises.

Last year, Peak opened an outlet in California's Westfield Culver City mall, and Su said the company is now negotiating with Footlocker, the US national sportswear retailer, to become one of its main suppliers.

Founded in 1989 in Quanzhou, Fujian province, Peak Sports has grown into one of China's leading footwear manufacturers.

However, its US business is still a relatively new development, started in 2010, about five years after it first decided to launch its "going global" strategy.

The company has established strategic partnerships with a number of high profile NBA teams such as the Houston Rockets and the Miami Heat over the years.

That started in 2006, when Peak signed its first personal deal with NBA star Shane Battier after he left the Memphis Grizzlies for the Houston Rockets, to become the first top player from the NBA to sign with a Chinese company.

Since then, Peak has signed with 19 leading NBA players, including Tony Parker of the San Antonio Spurs, making it the biggest Chinese corporate sponsor of the NBA, after Nike and adidas, according to officials, and it plans to expand its roster in the next year.

Previous reports on Peak

Peak announces partnership with NBA's Toronto Raptors

Peak Sport closes 1,067 outlets

Peak Sport says order growth will stay strong

Sportswear makers in China

Nike prices to rise on cost surge

Adidas to close only wholly-owned factory

China's sportswear brands nurse Olympics hangover

Jordan trademark infringement suit accepted

 

Previous Page 1 2 3 Next Page

Survey & Comments

| About us | Contact |

Constructed by Chinadaily.com.cn

Copyright @ 2012 Ministry of Culture, P.R.China. All rights reserved

主站蜘蛛池模板: 亚洲人成综合 | 亚洲国产成a人v在线 | 色黄啪啪18周岁以下禁止观看 | 免费观看一级成人毛片 | 亚洲欧美日韩国产精品一区 | 一本色道久久综合亚洲精品加 | 亚洲一区二区三区在线网站 | 久久综合久久久 | 国产精品夜色视频一级区 | 亚洲国产网站 | 免费国产午夜高清在线视频 | 台湾一级特黄精品大片 | 欧美一级日韩一级 | 亚洲欧美日韩在线一区二区三区 | 99久久免费视频在线观看 | 国产精品久久久一区二区三区 | 色综合久久久久久久 | 国产欧美精品一区二区三区 | 手机看片日韩日韩 | 久久久久亚洲香蕉网 | 3级黄色| 90岁老太婆一级毛片 | 国产在视频线精品视频二代 | 亚洲日韩中文字幕在线播放 | 亚洲精品一区二区三区在线看 | 亚洲精品亚洲人成毛片不卡 | 三级网站国产 | 91精品久久久久 | 欧美一级久久久久久久大 | 亚洲欧美一区二区三区不卡 | 手机看片日韩高清国产欧美 | 国产亚洲欧美在线播放网站 | 久久精品免费i 国产 | 国产亚洲精品九九久在线观看 | 亚洲天堂伊人 | 日本aaaaa毛片动漫 | 日韩在线观看一区 | 欧美日韩精品乱国产538 | 欧美日韩看看2015永久免费 | 欧美精品首页 | 精品国产香蕉在线播出 |