www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

 
Home> Latest News

Branding success in Africa in a diverse and novel way

Updated: 2014-01-13 10:16
By Li Wenfang in Guangzhou ( China Daily)
Comments() Print Mail Large Medium  Small 分享按鈕 0

Branding success in Africa in a diverse and novel way
Sunda celebrates the opening of one of its stores in Ghana. The Guangzhou-based company has a footprint across much of the continent. [Photo / Provided to China Daily]

Although big-ticket infrastructure projects and building contracts have been the preferred route for most Chinese companies in Africa, one Chinese company is hoping to make a difference with a rather diverse approach.

The company, Guanghzou-based Sunda International Trading Co, is banking on its Africa-specific brands and villa construction projects to grow profits and establish strong links in Africa.

Sunda, which started operations in 2000 as a foreign trade agent, was one of the first Chinese companies to launch Africa-specific brands in 2011. From its first branch in Ghana in 2004, the company now has a footprint that covers more countries in Africa.

Wang Dajiang, vice-president of Sunda, says Ghana will be the pivot for the company's expansion in Africa, which includes a washing powder factory and a villa project.

Expansion of activities in markets such as Kenya, Tanzania and Cote d'Ivoire, especially in sectors such as home decoration and building materials, fast moving consumer goods, hardware and electronic products, are also on the cards, Wang says.

Wang says that total exports surged to $135 million in 2012 from $560,000 in 2004.

Sunda decided to tap the global markets, especially Africa, in 2003 because of stiff competition among foreign trade agents in China, he says.

"There were lots of foreign trade agents in China then. The competition was fierce. At the Canton Fair (China Export Commodities Fair) we saw that foreign buyers were pitching for lower prices. Our margins were falling steadily. We decided that the only way forward was to venture abroad."

Wang says the company decided to export products to Africa, Ghana in particular, because there was very little competition at that time. The growth potential was huge.

"It was also tough as there were no existing demand patterns for us to decide on what to export."

To overcome this, Sunda shipped two containers carrying 60 types of goods to test the market. Over six months, the company found that building materials, especially ceramic tiles and glass, were the most sought-after products in Ghana.

Along with the building materials, the company also decided to send some daily goods such as toilet paper to make full use of the containers.

Wang says that the Ghana unit is the company's largest foreign branch. It accounts for more than one-third of its overseas sales. The Chinese company currently has a 60 percent market share in Ghana's ceramic tiles market.

To further maximize the economy of scale and supply chain efficiency, Sunda opened branches in Tanzania in 2005 and in Kenya and Cote d'Ivoire in 2009.

Previous Page 1 2 Next Page

Survey & Comments

| About us | Contact |

Constructed by Chinadaily.com.cn

Copyright @ 2012 Ministry of Culture, P.R.China. All rights reserved

主站蜘蛛池模板: 亚欧毛片| 国产欧美在线不卡 | 网站免费满18成年在线观看 | 男人和女人搞黄 | 91久久国产露脸精品免费 | 久久精品视频免费 | 无毒在线| 一级一级一片免费 | 图片区偷拍区小说区 | 久久久99精品免费观看 | 一色屋精品亚洲香蕉网站 | 欧美一级高清免费播放 | 欧美色操 | 久久韩国 | 欧美成在线 | 亚洲高清国产拍精品影院 | 手机日韩理论片在线播放 | 国产日b视频 | 男人的天堂精品国产一区 | 欧美精品v日韩精品v国产精品 | 欧美午夜成年片在线观看 | 久久国产国内精品对话对白 | 成人三级做爰在线视频 | 大尺度福利视频奶水在线 | 成人男女啪啪免费观看网站 | 欧美影院网站视频观看 | 国产区精品在线 | 亚洲欧美日韩精品永久在线 | 87精品福利视频在线观看 | 日本免费不卡在线一区二区三区 | 在线观看国产一级强片 | 在线视频一区二区三区四区 | 久草最新视频 | 久草综合网 | 日本国产欧美色综合 | 亚洲欧美日韩精品久久 | 国产成人在线播放 | 久久日本三级韩国三级 | 在线观看国产一区二区三区 | 深夜国产成人福利在线观看女同 | 美女张开腿让男人桶的动态图 |