www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Gadgets

Mogujie aims for fashionable tone

By Meng Jing (China Daily) Updated: 2014-04-07 07:40

Mogujie aims for fashionable tone

The dominant question Yue Xuqiang is asked since he co-founded Mogujie, a social shopping service dedicated to the fashion conscious, in February 2011, is how can you compete with Taobao, Alibaba Group Holding Ltd's flagship e-commerce site?

The question springs to mind because the Taobao platform accounts for more than 95 percent of China's customer-to-customer online market.

But for Yue, a former employee of the colossal Taobao platform, there is always room for competition, which can meet unique customer demand, no matter how big their rivals are.

"People are becoming more demanding. It is impossible for one platform to satisfy all," said Yue.

Despite the fact that hundreds of thousands of shoppers use Taobao, it does not necessarily mean that young women who love fashion can easily find what they want on that platform.

"They want to know what color is 'in' for this season, or how to dress for any occasion. They need fashion advice, but Taobao, primarily a marketplace, is not good at providing advice," he said.

Eyeing what they see as unfulfilled demand, Yue and three other partners founded Mogujie, basically an online fashion community. Registered users are allowed to post their favorite clothes, shoes and accessories, and other users can comment on their postings.

Women's passion for fashion and a desire to share photos of themselves wearing beautiful clothes has made Mogujie one of the leading social shopping service websites in China with more than 75 million registered users as of March. As many as 6.3 million unique visitors log in to check the latest fashion items every day, the company said.

Since many of the clothes Mogujie users posted were bought from Taobao, Mogujie made much of its revenue from referral commissions, a large percentage of which was from Taobao retailers.

In October, Mogujie launched its own online shopping channel by inviting e-retailers to set up on its platform.

According to Mogujie, it had nearly 3,000 online shops as of March compared with the millions of shops on Taobao. Yue said they were confident of maintaining the number of Mogujie's e-shops to around 3,000 in 2014.

"Our business philosophy is different from that of Taobao's. Taobao wanted a huge number of e-retailers because they aimed to build a big marketplace to attract online shoppers.

"However, as a fashion website which has already established a stable user group, we want to control the number of e-retailers on our site so that they can have a decent profit margin," Yue said.

Mogujie aims for fashionable tone

Mogujie aims for fashionable tone
Fast-fashion retailers challenging sports brands Alibaba investing in US messaging startup Tango

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 2020久久国产最新免费观看 | 亚洲国产影视 | 欧美一级特黄真人毛片 | 国产精品毛片无码 | 美国一级片在线 | 欧美丝袜xxxxx在线播放 | 欧美一区二区三区gg高清影视 | 日本亚洲欧美在线 | 欧美日韩免费播放一区二区 | 国产毛片久久精品 | 国产一级片播放 | 国产在线观看免费一级 | 精品久久成人 | 中文国产成人精品久久一 | 91av综合 | 午夜影院0606 | 中文字幕 日韩在线 | 三级毛片在线播放 | 女人一级一级毛片 | 性高湖久久久久久久久 | 国产91丝袜在线播放九色 | 一级网站在线观看 | 美女舒服好紧太爽了视频 | 欧美成人吃奶高清视频 | 美女131爽爽爽做爰中文视频 | 久久青草国产手机看片福利盒子 | 99性视频| 手机在线精品视频每日更新 | 欧美黄a | 手机看片日韩高清国产欧美 | 九九久久精品这里久久网 | 一级毛片免费视频观看 | 国产综合成人久久大片91 | 日本精品久久久久中文字幕 1 | 欧美国产成人一区二区三区 | 中文字幕波多野不卡一区 | 亚洲欧美国产视频 | 99在线小视频 | 高清韩国a级特黄毛片 | 欧美另类色 | 亚洲国产精品一区二区不卡 |