www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Technology

China's Papaya goes from games to ads

By Eric Jou (chinadaily.com.cn) Updated: 2014-08-29 14:47

BEIJING – When Shen Si launched Papaya Mobile in 2008, she saw it as a social mobile gaming company that would bring gamers together.

Six years later, the CEO is shifting the company away from games and into "programmatic advertising" with the introduction of AppFlood, a new platform for game developers that is reporting an estimated 400,000 installs and more than 800 million ad views per day.

China's Papaya goes from games to ads
Shen Si, CEO of Beijing-based Papaya Mobile.[Provided to chinadaily.com.cn]

"The shift wasn't very easy. We had so many users on our social gaming platform," said Shen. "Most of our employees were experts in building social platforms and not experts in building advertising platforms. It took us some time to transition. We didn't layoff any people."

Programmatic advertising is the process of buying and selling digital advertising using computer math solutions instead of traditional human buyers and sellers.

Computers have an automated process for buying and trading ads. By replacing humans in the equation, programmatic advertising makes ads cheaper to buy. Online media outlets, such as Digi Day and others, have called this process the future of advertising.

Released in 2012, Appflood was a free tool for game developers to add to their programs so they could trade advertising space and cross–promote games.

Today, clients such as Qihoo360, an online security company, approach Papaya for users and installations outside of China. According to Shen, each day more than 400,000 user install an application that is part of AppFlood's network.

More important to the advertiser, Papaya claims that over 800 million ads are shown per day.

To Shen, the focus right now is on Western markets and better user retention rates. Shen is bullish on market opportunities in Southeast Asia, Brazil and Middle East.

"Right now, we're seeing really fast growth happening in China. Crazy growth," said Shen. "Recently, a lot of companies have gone public in the US and a lot of companies are putting resources into the Western and US markets."

Si's original vision for Papaya Mobile was a company that provided a gaming platform similar to Facebook where gamers could interact with each other.

Papaya Mobile also developed a digital currency system that allowed users to trade and use currency on the Papaya network, like in-game coins that work across multiple games.

But for Shen, a former Google product manager, the rise of Papaya Mobile has not been an entirely easy ride. For example, in 2009 all the company's games were taken down from the Apple iOS app store.

Frantic for the future of her company, Shen traveled all the way to Apple headquarters in Cupertino, California, and waited seven hours for an Apple staffer to help. In the end, Papaya had to re-upload their apps and move many of them to Google's Android platform.

By 2011, Papaya had registered over 80 million users with apps on both the Apple iOS and Google Android platforms. Shen said convincing her team that moving from a trusted and working business model, to something new, was the right decision.

"I've been working on this company for six years and there were definitely ups and downs," said Shen. "We were working on something else and right now we're focusing on AppFlood.

"We do think AppFlood is something that is going to take us to the next level."

China's Papaya goes from games to ads China's Papaya goes from games to ads
 Top 10 biggest IPOs by game manufacturers Gaming enthusiasts head to mobile games event 

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 免费一级特黄特色黄大任片 | 欧美成人高清视频 | 世界一级毛片 | 成人欧美精品一区二区不卡 | 欧美一区精品二区三区 | 日本高清免费视频www | 国产日韩欧美自拍 | 毛片图片| 国产黄色a三级三级三级 | 久久狠狠| 97成人在线 | 四色6677最新永久网站 | 六月丁香婷婷色狠狠久久 | 一级做a爱片久久毛片 | 国产深夜福利视频网站在线观看 | 亚洲男人天堂网站 | 性高湖久久久久久久久aaaaa | 日韩中文字幕在线视频 | 国产激情久久久久久影院 | 中文字幕在线观看一区 | 孕妇一级片 | 精品一区二区三区18 | 国产一级一片免费播放刺激 | 91精品人成在线观看 | 欧美激情国内自拍偷 | 全国男人的天堂网 | 九九线精品视频 | 国产伦精品一区二区三区精品 | 色三级大全高清视频在线观看 | 在线观看偷拍视频一区 | 午夜欧美精品久久久久久久久 | 黄色成人在线网站 | 台湾三级香港三级在线理论 | 国产无套视频在线观看香蕉 | 成年人免费在线观看网站 | 日本69色视频在线观看 | 成人免费视频在 | 最新国产午夜精品视频成人 | 久久99精品久久只有精品 | 亚洲国产成人精品一区二区三区 | 日韩久久免费视频 |