www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Technology

Online giants move into the offline world

By WANG ZHUOQIONG (China Daily) Updated: 2015-07-20 07:10

Analysts also believe the online heavy-hitters will find it difficult to expand their payment system because of UnionPay's massive presence in the retail business.

The company is the largest bank card payment processor in China with almost 16 million debit card swipe machines installed across the country. UnionPay processes almost 50 percent of payments in the sector, according to the company's official website.

Last year, more than 47 percent of transactions in the retail sector went through debit or credit cards, totaling more than 12.5 trillion yuan, up 10.9 percent from 2013, according to the People's Bank of China, which oversees UnionPay.

"How fast the mobile payment service can be adapted across China hinges upon whether the value it generates can exceed the costs," Shen at Gartner Inc said.

The costs could be substantial. Putting new scanners in supermarkets and stores across the country, which will allow customers to swipe their smartphones to pay for bills, will not be cheap for the parent companies of Alipay and WeChat.

"This is a great alternative for consumers," Jason Yu, general manager of Kantar Worldpanel China, a retail consultancy company, said. "But the biggest barrier will be the willingness of shoppers to try this new system. Will this be beneficial to them."

At least, Alibaba and Tencent have a couple of aces up their sleeves. Both companies specialize in big data, a broad term for processing large amounts of complicated statistics, which can be boiled down into consumer trends.

Jack Ma, the founder of Alibaba, has invested heavily in financial companies that specialize in this field. He launched Zhejiang Ant Small and Micro Financial Services Group, the holding company of Alipay, which has 270 million regular users.

"The Alipay payment platform will cooperate with Walmart on big data analysis, membership schemes for customers and online-to-offline operations," Ant Financial said in a statement.

This certainly appeals to traditional retailers.

"Through big data research on customer preferences, behavioral habits and credit ratings, Alipay can help us better profile consumers," Walmart said. "This will help us launch more effective marketing promotions and produce lower operational costs."

Wang Xiaoxing, an e-commerce analyst at the Internet consultancy Analysis International in Beijing, was quick to point out that this will work both ways.

"Alibaba already boasts a massive amount of data on online consumption. The opportunity to access data through Alipay to related offline purchases will give it an unparalleled edge in online-to-offline expansion," Wang said.

As for Tencent, the company's key strategy will be to encourage more than 500 million regular WeChat users to shop at selected major retailers. The firm is expected to launch points schemes and membership plans, which give their clients a better deal, when they use the WeChat payment system.

"This can naturally link offline businesses to online deals," Bai Zhenjie, a senior product manager at Tencent, said. "Every payment made online is likely to transfer a consumer into a regular store shopper."

Shen at Gartner shares that view. Since Alipay and WeChat have hundreds of millions of regular customers, they are in right position at the right time to move into traditional retailing.

"By partnering with retail behemoths, Internet companies will be able to expand their online resources into traditional sectors," she said. "This will improve their customer services, which range from online ordering to offline payment."

Ma Si contributed to this story.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 欧美人成人亚洲专区中文字幕 | 国产看片视频 | 欧美在线亚洲 | 五月桃花网婷婷亚洲综合 | 99精品欧美 | 国产成在线观看免费视频 | 国产成人精品福利网站在线 | 成年人福利视频 | 国产精品极品美女自在线看免费一区二区 | 草草免费观看视频在线 | 欧美另类69xxxxx 视频 | α片毛片 | 午夜一区二区福利视频在线 | 毛片一区 | 91在线精品亚洲一区二区 | 免费国产一级特黄久久 | 国产精品亚洲一区二区三区在线观看 | 亚洲精品成人一区二区aⅴ 亚洲精品成人一区二区www | 久久99国产亚洲高清观看首页 | 牛人盗摄一区二区三区视频 | 成人精品国产亚洲欧洲 | 欧美日中文字幕 | 久草视频精品在线 | 又黄又刺激下面流水的视频 | 特级一级全黄毛片免费 | 亚洲精品久久久久综合中文字幕 | 国产午夜伦伦伦午夜伦 | 亚洲黄色官网 | 日本在线网 | 日韩午夜免费视频 | 午夜亚洲精品 | 一级一片一_级一片一 | 国产成人一区二区三区视频免费 | 久久―日本道色综合久久 | 国产v综合v亚洲欧美大另类 | 成年人三级网站 | 办公室紧身裙丝袜av在线 | 国产欧美一区二区日本加勒比 | 最新亚洲人成网站在线影院 | 成人性一级视频在线观看 | 97久久精品一区二区三区 |