www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Technology

Online giants move into the offline world

By WANG ZHUOQIONG (China Daily) Updated: 2015-07-20 07:10

Analysts also believe the online heavy-hitters will find it difficult to expand their payment system because of UnionPay's massive presence in the retail business.

The company is the largest bank card payment processor in China with almost 16 million debit card swipe machines installed across the country. UnionPay processes almost 50 percent of payments in the sector, according to the company's official website.

Last year, more than 47 percent of transactions in the retail sector went through debit or credit cards, totaling more than 12.5 trillion yuan, up 10.9 percent from 2013, according to the People's Bank of China, which oversees UnionPay.

"How fast the mobile payment service can be adapted across China hinges upon whether the value it generates can exceed the costs," Shen at Gartner Inc said.

The costs could be substantial. Putting new scanners in supermarkets and stores across the country, which will allow customers to swipe their smartphones to pay for bills, will not be cheap for the parent companies of Alipay and WeChat.

"This is a great alternative for consumers," Jason Yu, general manager of Kantar Worldpanel China, a retail consultancy company, said. "But the biggest barrier will be the willingness of shoppers to try this new system. Will this be beneficial to them."

At least, Alibaba and Tencent have a couple of aces up their sleeves. Both companies specialize in big data, a broad term for processing large amounts of complicated statistics, which can be boiled down into consumer trends.

Jack Ma, the founder of Alibaba, has invested heavily in financial companies that specialize in this field. He launched Zhejiang Ant Small and Micro Financial Services Group, the holding company of Alipay, which has 270 million regular users.

"The Alipay payment platform will cooperate with Walmart on big data analysis, membership schemes for customers and online-to-offline operations," Ant Financial said in a statement.

This certainly appeals to traditional retailers.

"Through big data research on customer preferences, behavioral habits and credit ratings, Alipay can help us better profile consumers," Walmart said. "This will help us launch more effective marketing promotions and produce lower operational costs."

Wang Xiaoxing, an e-commerce analyst at the Internet consultancy Analysis International in Beijing, was quick to point out that this will work both ways.

"Alibaba already boasts a massive amount of data on online consumption. The opportunity to access data through Alipay to related offline purchases will give it an unparalleled edge in online-to-offline expansion," Wang said.

As for Tencent, the company's key strategy will be to encourage more than 500 million regular WeChat users to shop at selected major retailers. The firm is expected to launch points schemes and membership plans, which give their clients a better deal, when they use the WeChat payment system.

"This can naturally link offline businesses to online deals," Bai Zhenjie, a senior product manager at Tencent, said. "Every payment made online is likely to transfer a consumer into a regular store shopper."

Shen at Gartner shares that view. Since Alipay and WeChat have hundreds of millions of regular customers, they are in right position at the right time to move into traditional retailing.

"By partnering with retail behemoths, Internet companies will be able to expand their online resources into traditional sectors," she said. "This will improve their customer services, which range from online ordering to offline payment."

Ma Si contributed to this story.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 色丁香久久| 一二三中文乱码亚洲乱码 | 久久久久久网站 | 精品丝袜国产自在线拍亚洲 | 无遮挡一级毛片私人影院 | 国产精品美女久久久久网站 | 久久久精品成人免费看 | 亚洲精品美女视频 | 亚洲视频在线观看免费 | 一级毛片a免费播放王色 | 欧美一区二区在线观看免费网站 | 国产三级a三级三级三级 | 国产亚洲影院 | 国内自拍网红在线综合 | 亚洲精品国产第一区二区三区 | 91视频国产91久久久 | 97视频免费公开成人福利 | 国产精品高清免费网站 | 日韩毛片欧美一级a | 日韩精品久久久免费观看夜色 | 一区自拍 | 精品亚洲视频在线 | 91精品一区二区三区在线观看 | 日韩欧美一级毛片视频免费 | 国产农村乱子伦精品视频 | 国产成人精品日本亚洲网址 | 韩国毛片视频 | 18在线 | 亚洲精品手机在线 | 欧美三级黄 | 成年人国产| 亚洲国产精品一区二区久久 | 国内精品久久久久影院亚洲 | 伊人久久国产免费观看视频 | 久草福利在线观看 | 三级视频在线播放线观看 | 欧美一级毛片久久精品 | 亚洲影视一区二区 | 日本一级在线播放线观看免 | 亚洲国产精品久久综合 | 在线看片日韩 |