www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Technology

Mia.com growing from moms' dreams to a masculine firm

By Meng Jing (China Daily) Updated: 2016-03-07 08:08

Mia.com growing from moms' dreams to a masculine firm

A woman plays with a girl on a street outside the Diaoyutai State Guesthouse in Beijing on Nov 8, 2013.[Photo by Zou Hong/Asianewsphoto]

Liu Nan-led billion-dollar startup mia.com symbolizes new-found entrepreneurial spirit

Editor's Note: "Innovation and entrepreneurship" have become the buzzwords in China ever since Beijing decided to encourage people to set up their own businesses and invent new business models, against the backdrop of "new normal"-slower and sustainable economic growth. Startups have mushroomed, at university campuses and elsewhere, setting up a variety of businesses, including restaurants and cafes, and creating thousands of new jobs, re-vitalizing the economy, inspiring youth. In this issue China Daily records some inspirational success stories of women entrepreneurs from Beijing, Shanghai and Guangdong province.

Former stay-home mother Liu Nan, 32 years old, clearly remembers the first day in her online business of baby products on Taobao.com in 2011 as it was eventful: sales reached a stunning 60,000 yuan ($9,174).

This encouraged Liu to steal some time from her responsibilities as a wife and mother, and continue her business. In the second year, Miya Baobei (Chinese for sweet bud baby), her online shop on Taobao.com, notched up 13 million yuan in sales of products like diapers, baby formula, toys, and garments for babies and toddlers.

That was enough to convince a venture capital firm to invest 8 million yuan in March 2014 in Liu's mia.com, a Beijing-based cross-border e-commerce firm that has already received four rounds of funding and is now valued at more than $1 billion.

Welcome to China's Internet-based businesses, the stratosphere of entrepreneurial ideas, mushrooming startups and surging valuations. Anything is possible to achieve here, it seems.

Mia.com sources overseas branded baby and mom products, including health supplements for women, and re-sells them online to mostly middle-class Chinese parents who, it appears, care for the quality of the goods sold.

"I'd say I was lucky enough to tap into the imported baby products sector before it became a big thing in China's e-commerce world," Liu said.

Encouraged by this business model, an increasing number of companies are jumping onto the online bandwagon of foreign baby products, in anticipation of a baby boom in the wake of the scrapping of China's one-child policy late last year.

This has led to cutthroat competition and price wars. But Liu's mia.com has managed to secure its market leader position so far despite the presence of China's e-commerce heavyweights such as Alibaba Group Holding Ltd and JD.com Inc.

"Unlike large e-commerce platforms, which see baby products as an important sector to boost their overall sales, we are dedicated to helping middle-class families access the best mom and baby products from abroad. That is the only thing we do," Liu said, revealing the recipe of her success.

Being a mother of a 5-year-old girl not only helped Liu spot the business opportunity in the first place but made her understand products better than male competitors.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 波多野结衣一区二区三区在线观看 | 高清在线精品一区二区 | 久久精品一区二区三区四区 | 国产成综合| 亚洲欧美一级视频 | 草草视频在线免费观看 | 97国产精品| 手机看片手机在线看片 | 一个人看的日本www的免费视频 | 欧美日韩一区二区三区视视频 | 伊人成人在线 | 国产精品久久久精品三级 | 日韩精品一区二区三区乱码 | 中文无线乱码二三四区 | 经典香港一级a毛片免费看 精品400部自拍视频在线播放 | 亚洲rct中文字幕在线 | 国产又色又爽黄的网站免费 | 欧美亚洲国产成人高清在线 | 成人性一级视频在线观看 | 日韩免费一级a毛片在线播放一级 | 久久99精品视频 | 亚洲视频男人的天堂 | 中文字幕一区二区视频 | 亚洲精品xxxx| 韩国美女一级毛片 | 欧美人一级淫片a免费播放 欧美人与z0z0xxxx | 九九九精品视频 | 特级片视频 | 91丨九色丨首页在线观看 | 久久国产精品免费看 | 精品国产精品久久一区免费式 | 免费看特级毛片 | 亚洲日韩aⅴ在线视频 | 美女一级毛片毛片在线播放 | 草免费视频| 手机看片神马午夜 | 国产三片高清在线观看 | 男人的天堂在线观看入口 | 可以免费看黄的网址 | 午夜美女久久久久爽久久 | 久久国产欧美日韩高清专区 |