www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

CHINA> National
Dairy firms recover from milk scandals
By Ding Qingfen (China Daily)
Updated: 2009-06-15 09:55

China's dairy sector is struggling to claw its way back from the debilitating effects of last year's tainted milk scandal that saw one producer go bankrupt, losses at several others and an industry reputation in tatters.

The melamine-tainted milk scam claimed the lives of six infants and hospitalized nearly 300,000 others in 2008. The incident forced dairy firms to take their products off the shelves and go into damage control mode, chiefly by way of crisis marketing and quality control.

The industry, which had witnessed a 20 percent growth rate over the past decade, also reported deep losses.

Industry leader Mengniu, for the first time in several years, posted a loss of 948.6 million yuan in 2008, despite strong sales during the first three quarters of the year.

Yili incurred losses of 1.69 billion yuan; Bright Dairy lost 286 million yuan.

Only Sanyuan Food, one of the few producers to escape the crisis, made a profit of 40.76 million yuan in 2008.

Dairy firms recover from milk scandals
Fresh milk is poured into a vat at a farm in Hebei province. Close to 4,000 milk collection stations in China have been shut down due to substandard conditions since November last year, according to the China Dairy Industry Association. [Asianewsphoto]

Investors too shunned the industry. Yili and Mengniu shares nose-dived. Yili dropped to 6 yuan from 17 yuan, while Mengniu fell to HK$6.4 from HK$24 last August. Bright Dairy shares went down to 3.2 yuan last December from 7.6 yuan in September 2008.

And, in February this year, Sanlu, which was at the heart of the scandal, declared bankruptcy, leaving a dairy market worth 10 billion yuan for other players to grab.

Shake up

Now, the industry is going through a shake-up of sorts.

Sanyuan Food, a regional brand name in Beijing and Hebei, is gearing up to be a national player after it purchased Sanlu's key assets. Many other regional players are also looking at expansion, although analysts contend that the top two producers, Mengniu and Yili, cannot be replaced that easily.

The industry is also focusing on bettering the source quality of dairy products.

Yili is developing a new cow community model, and plans to organize 20 such communities by the end of 2009. Each community houses 1,000 cows collected from local farmers. Yili is entrusting a professional company with the task of raising the cows to make sure the milk is safe.

"2009 will be the year of quality. Quality means life," Zhang Jianqiu, Executive President, Yili told China Business Weekly.

Rebuilding reputation is not a milk run

"Quality control will be given top priority," said Yang Wenjun, president of Mengniu, Yili's chief rival and China's top dairy producer. "We must win back consumer confidence rapidly. We cannot let them down any more."

Mengniu plans to increase the number of its mega-sized pastures, each of which can house up to 10,000 cows, to 20 in the next three years from nine currently, he said.

For Yang, the past eight months have been the busiest in his life. "For months, I worked for at least 12 hours a day. Everyday, I was traveling around, meeting, negotiating and doing a lot of chores that I wouldn't have touched before," he said.

Related readings:
 Dairy sector seeks succor from govt
 Dairy industry recovers as sales pick up
 Bright Dairy plunges deep into the red
 Hebei dairy firms look to fresh start

 Sanyuan buys scandal-hit Sanlu dairy company at auction

The last quarter of 2008 was the most difficult, according to Yang. "Sales were sluggish and there were piles of inventory in the warehouse," he said.

Yili's Zhang said many of his company employees, including the top brass, volunteered to go down to supermarkets during weekends to promote sales and to communicate with consumers.

"There were thousands of complaints, but it was understandable," he said.

These efforts seem to be paying off, finally.

By the end of April, Mengniu had recovered about 90 percent of its earlier sales volume, Yang said, although "this year will continue to be hard; Mengniu may not be able to shrug off the effects of the scandal until the end of next June".

In late April, Yili too reported first quarter profits had soared by 104 percent from a year earlier, to 113 million yuan. Mengniu executives said the company was likely to make a profit of 700 to 800 million yuan this year.

Share prices of Yili, Mengniu and Bright Dairy have also gone up since ealry this year. Last Friday, Yili and Bright Dairy closed at 15.5 yuan and 7.04 yuan at the Shanghai Stock Exchange, and Mengniu closed at HK$19.26 at the Hong Kong Stock Exchange.

   Previous page 1 2 Next Page  

 

 

主站蜘蛛池模板: 国产一区曰韩二区欧美三区 | 日本三级香港三级人妇r | 国产精品高清在线观看地址 | 草草伊人 | 欧美69| 国产一区二区播放 | 人成免费网站 | 大尺度福利视频在线观看网址 | 国产码一区二区三区 | 一级国产在线观看高清 | 美女一级片 | 欧美日韩不卡在线 | 久久精品免看国产成 | 欧美精品自拍 | 黄色三级视频在线 | 69性欧美高清影院 | 99精品视频在线免费观看 | 欧美成人欧美激情欧美风情 | 国产国语对白一级毛片 | 成年人性网站 | 久久综合久美利坚合众国 | 久久久精品一区二区三区 | 国内精自品线一区91 | 动漫一级毛片 | 亚洲国产精品线播放 | 日本道在线播放 | 中文字幕色站 | 国产大片中文字幕在线观看 | 亚洲一区二区视频 | 99在线视频网站 | 成人午夜性a一级毛片美女 成人午夜亚洲影视在线观看 | 亚洲欧美成人在线 | 国产精品亲子乱子伦xxxx裸 | 99久久精品全部 | 国产www| 亚洲高清视频在线播放 | 99爱视频 | 亚洲制服欧美自拍另类 | 怡红院老首页主页入口 | 俄罗斯黄色一级片 | 午夜爽爽爽视频 |