More than 40 design institutes and companies from France along with 200 Chinese companies are discussing cooperation during the three-day Second China France Brand Forum that opened in Beijing on Thursday.

The forum serves as a platform to promote design concepts and creative ideas from France in China to benefit economic and cultural exchanges between the two countries, according to China Association for Quality Supervision, one of the hosts of the forum.

"Although China is a major producer of industrial products, it lacks internationally recognized brands,said Zhang Qinrong, deputy minister of the General Administration of Quality Supervision, Inspection and Quarantine, China's top quality authority."

"China needs to borrow experiences from other like including France to promote the growth of Chinese brands."

"China has a big rising middle class and we are very confident in the Chinese market," said Guillaume Hubert de Fraisse, China representative of Pierre & Vacances Center Parcs, European leader in tourism residences and resorts.

"Pierre & Vacances Center Parcs is cooperating with Hainan Airlines in China for developing unique tourism resort projects in China."