www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Society

Crowdfunding begins to move center stage

By Zhang Xiaomin | China Daily | Updated: 2016-12-12 07:36

Crowdfunding begins to move center stage 

A scene from The Jiang's House 1912 in Dalian, Liaoning province. The production was the city's first crowdfunded modern drama.Photos By Wen Lei / For China Daily


A TV anchor is promoting greater public participation in the production of contemporary drama. Zhang Xiaomin reports from Dalian, Liaoning province.

During the Oct 28 debut of The Jiang's House 1912, the first crowdfunded modern drama performed in Dalian, Liaoning province, producer Wang Bo waited at the theater door.

With box-office takings of 320,000 yuan ($46,462), Wang wasn't concerned about profits. Instead, he wanted to get firsthand feedback from the audience.

He noted their criticisms, such as the theater's poor acoustics and the number of lame jokes in the play, and promised to improve the performance in the next show.

"We want to build a platform for grassroots modern drama so ordinary people can participate in the production and performance of plays," said Wang, an anchor with Dalian TV. He is also founder of the Modern Drama Producer, the northeastern city's first crowdfunding platform for contemporary stage plays which is dedicated to building a platform for actors, playwrights, directors and investors.

The Jiang's House 1912 sparked interest among Dalian locals in September, when the Modern Drama Producer started raising funds for a performance of the play.

Crowdfunding begins to move center stage

Within a month, the project had raised 15,000 yuan from 123 people, who received discounted tickets and invitations to take part in rehearsals and communicate face-to-face with the director - Wang Dong, who also wrote the play and takes the lead role - and members of the cast.

While Wang Bo was disappointed with the total raised, he remained optimistic about future developments.

"We expected to raise 70,000 yuan (the full cost of staging the play). In fact, with investment of 165,000 yuan, we made a small profit. However, the project attracted the attention of potential audience members, and what really matters is that our team went through the whole process, from fundraising to market promotion. We will definitely do much better in the future," he said.

"By combining resources, we can provide the younger generation with a stable stage and look forward to seeing a bright future for modern drama in Dalian, and even in China," Wang said. He added that the project has paid 30,000 yuan for the rights to stage a production of a new play called Run Away, written by Zhu Fu, a member of the Association of Chinese Dramatists, and will soon begin a crowdfunding program.

At present, many small troupes devoted to modern drama are attempting to raise money via online crowdfunding platforms.

Unlike equity-based crowdfunding, where investors receive shares in a company, people who donate money to modern drama can obtain discounted tickets, participate in rehearsals and interact closely with actors. Alternatively, their names will appear in the acknowledgments and producer's list.

Groups that offer detailed descriptions of proposed performances usually win the most support from netizens, with some raising as much as 150,000 yuan.

Market reaction

In April last year, a project to stage a Chinese-language version of The War Horse, a play based on the best-selling book by British author Michael Morpurgo, raised 2 million yuan in less than eight hours.

"It's the most successful example so far," said Xu Xun, head of the performance department at Dalian Repertory Theater. However, he cautioned that crowdfunding is not realistic for most small theater companies that lack big-name actors. "But it helps to test the market reaction in advance, and the participation of netizens makes the market for performances of contemporary drama more prosperous," he said.

Small theater companies still have a way to go, though. A survey of cultural consumption published in March last year by the China Art and Science Technology Research Institute, showed that theatrical performances ranked as the eighth most-popular leisure activity, below surfing the internet, watching TV or movies, and travel. The results indicated that modern drama is still a "minority art form", irrespective of the scale of investment, all-star lineups or box-office takings.

Nevertheless, audience numbers are rising, according to Wang Decheng, general manager of Dalian Poly Theater, one of the city's best-known venues. "Many locals who have never watched theatrical performances are now visiting our theater," he said.

With 1,600 seats, the theater possesses first-class facilities and promotes more than 100 high-level concerts every year. It also invites well-known theater companies from both home and abroad to perform.

In the first half of this year, the theater launched a Modern Drama Festival, which featured performances of more than 10 recent classics, such as Peach Blossom Land, Cellmates and Office Romance.

Precarious situation

"Comedy drama is the most popular form of entertainment," said Cai Wenyu, founder of the Daoyazi (a Dalian dialect word meaning "kerbstones") Drama Workshop in Dalian.

The workshop, which was founded in 2014 and has just 12 members, has rented a 700-seat conference room next to the Dalian Poly Theater at the Dalian International Conference Center. Last year, its first presentation, a comedy performed in the Dalian dialect, earned critical praise and good audience numbers. This year, a similar comedy drama also earned rave reviews.

Despite that, the situation is still precarious. "For small troupes, the success of one or two dramas can't cover up the difficulties," Cai said. "It's hard to find suitable actors".

According to Cai, although there are film schools in Dalian, most graduates leave to work in larger cities such as Beijing, Shanghai and Guangzhou, Guangdong province, where there are greater opportunities.

"Young actors can only grow faster and earn more money when there are enough performances," he said.

The Dalian Repertory Theater Company, a State-owned troupe, boasts professional playwrights and a large number of actors. It gives about 200 performances a year.

"Small folk troupes are too far behind to catch up. As far as I know, all five grassroots modern drama troupes active in Dalian are facing difficulties as a result of a lack of actors, playwrights and money," Cai said.

Those problems aren't just endemic to Dalian, though; they also present challenges to small theater companies in other cities. Despite that, Cai believes the vitality of modern drama in China derives from smaller troupes, but he remains cautious about the potential effect of crowdfunding.

"It's an innovative business model, but not a solution for all our difficulties. Everything should result from the high quality of our work," he said.

Contact the writer at zhangxiaomin@chinadaily.com.cn

 

Previous Page 1 2 3 Next Page

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 久久精品中文字幕不卡一二区 | 中文国产成人精品久久一 | 国产在线美女 | 欧美日韩精品一区二区视频在线观看 | 欧美69视频 | 97精品国产福利一区二区三区 | 亚洲欧美日韩另类精品一区二区三区 | 国产综合久久 | 污全彩肉肉无遮挡彩色 | 成人 在线播放 | 91精品久久久久亚洲国产 | 成人免费观看视频久爱网 | 欧美成人免费香蕉 | 国产精品美女一级在线观看 | 欧美午夜a级精美理论片 | 99在线观看 | 一本久道久久综合婷婷五 | 精品欧美亚洲韩国日本久久 | 伊人久久大香线焦综合四虎 | 欧美级毛片 | 亚洲欧美人妖另类激情综合区 | 波多野结衣在线观看免费区 | 国产三片高清在线观看 | 日韩美女视频网站 | 久久成 | 欧美日韩精品一区二区视频在线观看 | 精品视频一区二区三区四区 | 国产在线拍揄自揄视精品不卡 | 亚洲精品久久久午夜伊人 | 久久久久久亚洲精品不卡 | 成人三级在线 | 亚洲一区二区精品 | 亚洲精品中文字幕一区在线 | 一区二区三区欧美 | 草久久久久 | 在线亚洲精品中文字幕美乳 | 成年人免费网站视频 | 毛片大全免费 | 亚洲七七久久精品中文国产 | 国产精品久久久久免费视频 | 欧美一区二区在线观看 |