久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

  Home>News Center>Life
         
 

Baby goods' quality causes concern
(China Daily)
Updated: 2004-06-11 08:57

Editor's Note: An incidence of poisonous milk powder in Fuyang, in East China's Anhui Province, which caused the death of 12 babies, has aroused nationwide attention about food quality and safety.


A man poses with a child at a supermarket selling baby products. A survey shows that, with a huge consuming market, the quality and safty of baby goods are the subject of great concern. [China Daily]
After the incident was exposed in April, the quality supervision departments at all government levels made a thorough inspection of the milk powder market.

Concerning the importance of product quality, Sinomonitor International, a Sino-Japanese independent market monitoring company established in 1997, recently released a report on China's baby goods market.

Researchers said the report is based on the research of the China Marketing and Media Study (CMMS), which, in 2003, has followed 3,247 families with children of up to 5 years in 30 major cities.

Following are the major findings of the research:

Huge market

The CMMS data shows there is a huge consumption market for baby products in the country's major cities.

Sixty-three per cent of families among the surveyed had fed their children with milk powder or rice flour refined specially for babies.

Among them, 58 per cent had bought baby milk powder, and 32 per cent had purchased rice flour.

Meanwhile, 33 per cent of parents had used paper nappies, and 74 per cent used baby-use-only bathing and skincare products.

With such a huge number of consumers, the quality and safety of baby goods are the subject of great concern.

South and north

The CMMS data shows the consumption markets for baby goods in the northern and southern regions in China are very different.

In southern areas, except for Guangzhou and Shenzhen, baby milk powder enjoys a much bigger market than in northern cities.

More than 80 per cent of children aged between 0 and 5 consume milk powder specially for babies in southern cities such as Xiamen, Kunming, Haikou and Wuhan.

While in Tianjin, Shenyang, Taiyuan, Dalian and other major northern cities, the figure was less than 45 per cent.

For baby rice flour products, the market situation is similar.

However, the study found that most major domestic milk powder makers are located in northern China.

In a list of 30 qualified milk powder enterprises, which was released recently by the General Administration of Quality Supervision, Inspection and Quarantine, domestic dairy firms are all in northern cities, except Bright Dairy, which is in Shanghai.

In contrast, foreign brands, except Nestle, which has a dairy venture in Shuangcheng in Northeast China's Heilongjiang Province, are gathered in southern cities such as Shanghai and Guangzhou.

Thus, for Chinese dairy makers, one big problem is how to market across the regions, to take a bigger share in the already huge southern market.

The regional feature is not unique to the baby milk powder market.

Paper nappies are also more popular in the south.

In Hangzhou, in East China's Zhejiang Province, the market penetration rate of paper nappies is as high as 62.8 per cent.

For most of big cities in the north, including Beijing, Tianjin, Xi'an, Taiyuan, Shenyang, and Qingdao, the figure is under 30 per cent.

Among the top 15 cities with the highest market penetration for paper nappies, there is only one northern city Jinan.

Foreign domination

The CMMS data also reflects that high quality foreign-branded baby products, though more expensive than domestic products, are leaders in the market.

On China's baby milk powder market, at present, products can be divided into three groups: multinational giants, represented by Nestle, Mead Johnson, and Intel (with the brand name Dumex), big domestic dairies such as Yili, Sanlu, Wondersun and Bright Dairy, and a large number of small local manufacturers.

The CMMS data shows, in the 30 major cities, foreign brands are superior to their domestic counterparts, in terms of market penetration and brand loyalty.

In terms of market penetration, Swiss dairy giant Nestle is No 1, with 34.3 per cent of the surveyed using its products.

The figure is much higher than other brands Dumex (23 per cent), Yili (17.6 per cent), Mead Johnson (16.4 per cent), Sanlu (14.2 per cent), Wyeth (12.6 per cent), Wondersun (11.6 per cent), and Bright Dairy (6.2 per cent).

In brand loyalty, domestic brands are also lagging far behind their foreign rivals.

The top three brands are Dumex, with 77.7 per cent customers loyal to it, Nestle (70.5 per cent), and Mead Johnson (69.4 per cent).

Wondersun, the No 1 brand among domestic products in terms of loyalty (56.3 per cent), is 20 per cent lower than Dumex.

The statistics indicate that price is not the key factor determining which product customers will choose, as domestic milk powder products are much cheaper than foreign ones.

Quality, safety and nutrition are much more important on the baby product market.

For other baby products, similar phenomena exist.

Some 59 per cent and 31 per cent of parents had bought Pampers and An'erle paper nappies respectively. Domestic brands enjoy much lower market penetration.

For baby bathing and skincare products, Johnson & Johnson is the No 1 brand. It had been used by 52.3 per cent of the surveyed parents.

The figure for domestic brands Haiermian and Liushen are only 16.1 per cent and 13.1 per cent respectively.

The dominance of foreign brands on the baby products market is closely related to the Chinese tradition of love for their children.

Today, with improving Chinese living standards, people are paying more and more attention to product quality.

Quality is especially important for baby products, as the country's one-child policy has made children the focus of every Chinese family.

Therefore, parents prefer to pay more for high quality, safer and healthier goods for their children.

The market facts show all baby product makers that price is unlikely to become the leading factor in dominating the market, especially in big cities.

Domestic firms should be aware that high quality, safety and brand image should be the focus of their development.

And engaging in price wars is not an effective long-term strategy.

 
  Today's Top News     Top Life News
 

China vows more strikes against terrorism

 

   
 

Japan sending chemists to analyze bombs

 

   
 

China's panda population up 40%

 

   
 

Industries cool down growth

 

   
 

Bush: New NATO troops in Iraq not likely

 

   
 

Tens of thousands mourn Reagan in DC

 

   
  Smart dogs know 200 words
   
  Tom Cruise, Sylvester Stallone to carry Olympic torch
   
  Invisible investigators
   
  Villas open for business in Shanghai
   
  A rare insight Director
   
  Baby goods' quality causes concern
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  Related Stories  
   
Unified food quality system is needed
   
Restaurants committed to food safety
   
Campaign to check food safety
   
Control on breast milk substitutes urged
  Feature  
  Eminem exposing rear to be edited  
Advertisement
         
主站蜘蛛池模板: 秘书高跟黑色丝袜国产91在线 | 亚洲欧洲国产成人综合一本 | 91理论片午午伦夜理片久久 | 日韩欧美a级高清毛片 | 欧美极品第1页专区 | 韩国成人毛片aaa黄 韩国福利一区 | 日本二区免费一片黄2019 | 边接电话边做国语高清对白 | 免费精品久久久久久中文字幕 | 久草在线观看资源 | 曰本女同互慰高清在线观看 | 日本亚洲欧美在线 | 老师张开腿让我捅 | 精品久久久久久久高清 | 亚洲一区区 | 毛片大全在线观看 | 欧美日韩一区二区在线观看视频 | 一级毛片真人不卡免费播 | 国产一区二区三区免费 | 精品综合在线 | 综合亚洲欧美日韩一区二区 | 日本一区二区免费在线观看 | 国产系列在线观看 | 美女视频黄的免费看网站 | 免费一级毛片正在播放 | 欧美一级片毛片 | 成人免费真人毛片视频 | 三级色网| 国产精品久久一区 | 91久久精品视频 | 婷婷的久久五月综合先锋影音 | 国产精品久久久久久福利漫画 | 久草中文在线观看 | 久草在线免费播放 | 美女被免费网站在线软件 | 亚洲国产成人久久一区久久 | 俺来也欧美亚洲a∨在线 | 亚洲视频在线免费 | 看一级特黄a大片国产 | 91亚洲精品在看在线观看高清 | 天天碰夜夜操 |