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Updated: 2005-05-08 13:59
 
Shanghai gears up in the lane for luxury
1輛價值近1000萬元的“全球特別紀念版”勞斯萊斯,在亮相4小時后就被一家房地產老板購得;梅塞德斯—奔馳一輛價值超過600萬元的邁巴赫57特別版轎車,也已被一位北方企業家訂走。在前不久結束的上海國際車展上,展出的多款豪華車都十分搶手。國際上最盛名的天價豪華車品牌,似乎在中國找到了最佳銷售點。  

Shanghai gears up in the lane for luxury
A man looks at a Rolls-Royce luxury sedan at the Shanghai auto show in this undated photo. (Shanghai Star)

How long does it take a 10 million yuan Rolls-Royce sedan to find an owner in Shanghai? Four hours.

A Shanghainese bought the limousine just that length of time after the opening of the 2005 Auto Shanghai exhibition, the largest in Asia.

A few hours later, another visitor to the auto show bought a Cadillac sedan at the reception desk.

Each of the halls was crowded with thousands of people who were elbowing each other for a glimpse of the fastest and most expensive machines. The officials of Porsche , for instance, were stunned by the crowd rushing to ask questions about their new Porch 911 Carrera.

Most of the high-end luxury cars on show found buyers here, according to Shanghai's Oriental Morning Post.

Although most of those attending earned the equivalent of a few hundred US dollars a month, their dreams of owning big, fast and luxurious driving machines would not be repressed.

"China is gearing up to be a giant market for economy and middle-class cars, but also for high-end car consumers," said Wang Hu, an economist from the Shanghai Academy of Social Sciences.

High-end vehicle makers, suffering a slowdown in sales in the European and North American markets, have turned to China for customers.

"I am confident about China's auto market," said Steven White, senior vice-president of Nissan Motors Co Ltd. "You cannot imagine the size of the market and its potential."

Nissan brought its luxury Fuga, a powerful new premium sedan and its Quest MPV, a sport concept car first shown at the New York Auto Show. The two models will be on sale in China in June and autumn respectively.

Nissan's Fuga was an interesting surprise, but the real stars of the auto show were Ferrari, Porsche, Lamborghini and other luxury vehicles.

Ferrari SpA, the Italy-based sports car maker, debuted its latest model, the F430, priced at 2.6 million yuan (US$314,000).

"China has huge potential in the top-class automotive segment. We believe it will be the No. 5 or No. 6 market for Ferrari in the next two or three years," said Antonio Ghini, Ferrari brand manager.

The Italian sports car company, which is familiar to Chinese customers for its Ferrari Formula One team, sold 42 vehicles on the Chinese mainland last year, almost half of its sales since entering the market in 1993. To compete with other arrivals such as Lamborghini and Porsche, Ferrari has sped up its China expansion by setting up seven specialty showrooms in major cities.

Porsche, showing off six powerful models, including the 2006 911 GT3 Cup and the Porsche 911 Carrera coupe, used Auto Shanghai as its first opportunity to show off its cars at an exhibition in China.

"We have many 'first times' here," said Mark Bishop, previously managing director of Porsche Middle East in Dubai and Jebsen Motor International Trade in Shanghai. "It is the first time we have held an auto show in China. It is the first time we have shown off our 911 Carrerra to the public and the first time we have revealed our 911 Carrera Cup in Asia. Auto Shanghai is an important stage on which to promote our brand in China."

The German-based car maker aims to sell more than 1,000 cars in China this year, compared with about 390 in 2004.

Dutch sports car maker Spyker also made its first debut at this China auto show, unveiling its C12 LaTurbie and Le Mans 2005.

(Shanghai Star)

 

Vocabulary:
 

limousine: large luxurious car; usually driven by a chauffeur(豪華轎車)

Porsche : (保時捷)

 

 
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