|
 |
| The character Winnie the Pooh and friends are shown in more
vibrant colors in an effort to give the brand a makeover to prepare
for a yearlong marketing push to celebrate Pooh's 80th anniversary
in 2006. |
Winnie the Pooh is getting a makeover as the Walt Disney Co presses its
second-largest franchise into play for a larger share of the $21 billion
preschool market, the company said on Wednesday.
Disney is readying a yearlong marketing push in 2006 to commemorate and
capitalize on the 80th anniversary of the
publication of "Winnie-the-Pooh" and expand the brand beyond The Forest
and infant toys, clothing and furniture.
The tubby yellow bear will appear in brighter colors and Disney will
emphasize the active side of Pooh's adventures as described in A.A.
Milne's 1926 book to appeal to activity loving preschoolers, said Preston
Kevin Lewis, global director of the Winnie the Pooh franchise.
"Trust, friendship and happiness -- Pooh doesn't lose any of those
things, it just changes how we talk about him," Lewis said.
Disney is still battling an appeal of a 14-year-old Los Angeles lawsuit
by heirs of Milne's agent, who claim they are owed millions in royalties.
The company won a dismissal of the lawsuit
last year but had warned investors that it could be on the hook for
"hundreds of millions" of dollars if it eventually loses the case.
In its December report on the U.S. market for infant, toddler and
preschool toys, Packaged Facts, a division of MarketResearch.com, said the
sector has outperformed the general toy market.
"The single greatest reason for the overall toy market's decline has
been that kids now have access to many other amusements, especially video
and videogames," the report said. "The good news is that the
infant/toddler/preschooler population will trend higher in the long term,
unstoppable, forever and ever and ever..."
Pooh and his friends from the Hundred Acre Wood generated $5.3 billion
in retail sales in 2004 -- topped only by Mickey Mouse among the Disney
stable. Disney gets a portion of those revenues through its licensing
agreements.
Martin Brochstein, an analyst for EPM Communications, said the growing
preschool market is one of the most competitive and Disney will by
competitive only if it convinces retailers to feature the Pooh products
prominently.
"Pooh has a wonderful thing going for it in that it is a heritage
brand. It's just a matter of them as marketers making it important enough
so that retailers will commit to it," Brochstein said.
(Agencies)
|
錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕截★拷錕斤拷斯錕結(jié)公司透露錕斤拷小錕斤拷維錕斤拷目前錕斤拷錕斤拷錕節(jié)★拷轉(zhuǎn)錕酵★拷時(shí)錕節(jié)ｏ拷錕斤拷為錕斤拷斯錕結(jié)公司錕斤拷錕斤拷錕鉸的第訛拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷210錕斤拷錕斤拷元錕斤拷學(xué)錕斤拷前錕叫籌拷錕斤拷錕斤拷錕斤拷一錕斤拷錕斤拷錕僥碉拷錕解。
為錕剿鹼拷錕斤拷小錕斤拷維錕結(jié)誕錕斤拷80錕斤拷錕疥，錕斤拷斯錕斤拷目前錕斤拷錕節(jié)籌劃2006錕斤拷錕餃拷錕接拷錕斤拷疃拷錕斤拷錕階鹼拷錕斤拷錕剿伙拷錕斤拷錕狡籌拷錕斤拷錕斤拷錕斤拷森錕街★拷錕斤拷童錕斤拷摺錕斤拷錕階幫拷圖揖錕斤拷錕狡鳳拷錕斤拷錕斤拷錕斤拷錕斤拷小錕斤拷維錕結(jié)”
系錕叫詫拷品錕斤拷
錕斤拷小錕斤拷維錕結(jié)”錕斤拷錕斤拷錕斤拷錕餃拷錕斤拷薌錕斤拷錕斤拷錕剿癸拷佟錕斤拷錕斤拷摹錕斤拷錕斤拷錕剿顧碉拷錕斤拷錕街伙拷職錕斤拷錕斤拷值幕錕繳★拷芙錕斤拷愿錕斤拷錕斤拷薜錕斤拷錕斤拷錕斤拷錕斤拷錕節(jié)達(dá)拷錕斤拷錕角幫拷錕斤拷錕剿癸拷峁撅拷錕斤拷錕階プ⌒★拷錕轎拷錕斤拷凇錕矯幫拷站錕斤拷錕斤拷錕斤拷械錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷攏錕斤拷錕斤拷錕斤拷錕較詫拷錕矯幫拷盞錕窖э拷錕角幫拷錕酵拷錕斤拷錕叫★拷錕轎拷帷鳳拷錕斤拷錕斤拷錕紸錕斤拷A錕斤拷錕階訛拷錕斤拷1926錕斤拷錕斤拷錕斤拷錕斤拷摹錕?
錕斤拷錕斤拷斯說(shuō)錕斤拷錕斤拷錕斤拷錕轎★拷錕斤拷錕斤拷涂錕斤拷錕?-錕斤拷錕斤拷維錕斤拷錕斤拷錕斤拷遠(yuǎn)錕斤拷錕斤拷失去錕僥訛拷錕斤拷錕斤拷錕斤拷要錕僥憋拷錕街伙拷錕斤拷錕斤拷嵌錕斤拷錕斤拷目錕斤拷錕斤拷錕斤拷錕?
錕斤拷斯錕結(jié)公司目前錕皆憋拷一錕節(jié)籌拷錕斤拷14錕斤拷錕斤拷錕繳鹼拷錕斤拷錕較幫拷錕斤拷錕腳ｏ拷錕階訛拷錕斤拷錕斤拷錕酵癸拷司錕僥繼籌拷錕斤拷錕斤拷錕竭稱(chēng)碉拷斯錕斤拷欠錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷元錕僥幫拷稅錕斤拷
去錕疥，錕剿幫拷錕斤拷錕斤拷院錕斤拷錕截ｏ拷錕斤拷斯錕結(jié)公司取錕斤拷錕斤拷時(shí)錕斤拷勝錕斤拷錕斤拷錕斤拷錕角癸拷司錕斤拷錕斤拷投錕斤拷錕竭ｏ拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷斯錕剿撅拷錕斤拷錕剿撅拷錕斤拷錕斤拷錕斤拷錕教訛拷錕斤拷錕轎э拷錕斤拷錕斤拷錕斤拷錕斤拷錕皆拷錕斤拷獬ワ拷錕?
錕斤拷錕叫籌拷錕斤拷錕斤拷錕斤拷錕竭的分詫拷Packaged Facts錕結(jié)供錕斤拷12錕鉸份憋拷錕芥，嬰錕斤拷錕斤拷學(xué)錕斤拷錕斤拷童錕斤拷學(xué)錕斤拷前錕斤拷童錕斤拷錕斤拷錕斤拷錕斤拷錕揭碉拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕叫籌拷錕斤拷錕街得籌拷色錕斤拷
錕斤拷錕斤拷錕斤拷說(shuō)錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕叫籌拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷要原錕斤拷錕角ｏ拷錕斤拷錕斤拷錕斤拷錕叫很訛拷錕斤拷錕斤拷錕斤拷錕斤拷錕街鳳拷式錕斤拷選錕斤拷錕斤拷錕斤拷錕角碉拷錕接斤拷目錕斤拷錕斤拷頻錕斤拷戲錕斤拷錕斤拷錕斤拷喜錕斤拷錕角ｏ拷嬰錕斤拷錕斤拷學(xué)錕斤拷錕斤拷童錕斤拷學(xué)錕斤拷前錕斤拷童錕斤拷錕斤拷錕斤拷錕節(jié)籌拷錕斤拷錕節(jié)呈詫拷錕斤拷錕斤拷錕斤拷錕斤拷錕狡ｏ拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕角詫拷錕斤拷錕借擋錕僥ｏ拷錕斤拷一直錕斤拷錕斤拷錕斤拷去錕斤拷錕斤拷
小錕斤拷維錕斤拷錕斤拷錕斤拷摹錕斤拷錕僥訛拷錕斤拷幀錕斤拷錕斤拷小錕斤拷錕斤拷錕斤拷錕?004錕斤拷為錕斤拷司錕斤拷錕斤拷錕斤拷53錕斤拷錕斤拷元錕斤拷錕斤拷錕桔額，錕節(jié)碉拷斯錕斤拷錕斤拷錕斤拷械摹錕斤拷錕斤拷住錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕揭詫拷錕斤拷錕斤拷錕剿癸拷峁就拷錕?專(zhuān)錕斤拷使錕斤拷權(quán)轉(zhuǎn)錕斤拷協(xié)錕斤拷"錕矯碉拷錕斤拷一錕斤拷錕斤拷錕斤拷錕誡。
EPM
Communications錕僥鳳拷錕斤拷師錕斤拷錕斤拷錕斤拷錕斤拷錕剿固顧碉拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷學(xué)錕斤拷前錕叫籌拷錕斤拷錕斤拷呔錕斤拷錕斤拷錕斤拷錕斤拷諧錕街伙拷錕斤拷錕剿癸拷峁撅拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕教訛拷小錕斤拷維錕斤拷系錕叫詫拷品錕斤拷錕斤拷錕叫加ｏ拷唯一錕斤拷途錕斤拷錕斤拷錕斤拷錕斤拷強(qiáng)錕斤拷錕斤拷木錕斤拷錕斤拷錕斤拷錕?
錕斤拷錕斤拷錕剿固顧碉拷錕斤拷錕叫★拷錕轎拷嶧癸拷錕斤拷芯錕斤拷錕斤拷時(shí)錕斤拷模錕斤拷錕轎拷錕斤拷錕揭伙拷錕斤拷錕酵稱(chēng)鳳拷啤錕斤拷丶錕斤拷錕斤拷錕斤拷錕斤拷冢錕接拷錕斤拷錕揭拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷葉錕斤拷錕斤拷品錕斤拷投錕斤拷錕姐夠錕僥撅拷錕斤拷錕斤拷只錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕角才伙拷錕叫★拷錕轎拷帷拷錕斤拷卸錕斤拷印錕斤拷錕斤拷錕?BR>
(錕叫癸拷錕秸憋拷錕斤拷站錕斤拷錕斤拷) |
Updated: 2005-12-12 09:19
