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Liquor producer Langjiu Group won the bid for the title sponsor of "Naming My Favorite Show of the CCTV Spring Festival Gala" with RMB110m. It was the first bid topping RMB100m as CCTV Wednesday launched its 2010 prime-time advertising auction. CCTV is expected to net RMB10b at this year's auction, industry insiders said. It pocketed RMB9.256b for 2009 prime-time advertising slots amid an economic crunch last year. |
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