Females have become the driving force behind China's booming online-to-offline shopping sector, despite their minority position in the country's overall Internet-using population.
女性群體成為中國(guó)“線上到線下”（online-to-offline，簡(jiǎn)稱O2O）購(gòu)物業(yè)日益繁榮的推動(dòng)力，盡管女性只占中國(guó)網(wǎng)民總量的少數(shù)。

According to a new report from group-buying e-commerce website Baidu Nuomi, women now account for 46 percent of the country's Internet users, but they generate 62 percent of O2O revenues.
根據(jù)團(tuán)購(gòu)電商網(wǎng)站百度糯米發(fā)布的報(bào)告，女性用戶現(xiàn)占中國(guó)網(wǎng)民總量的46%，卻為中國(guó)O2O產(chǎn)業(yè)貢獻(xiàn)了62%的收入。

Baidu Nuomi claims it now accounts for a fifth of daily O2O sales－a rapidly growing market that enables online customers to pay online for bricks-and-mortar services, such as movie tickets and restaurant bookings.
百度糯米宣布本網(wǎng)站占日常O2O銷售份額的五分之一。O2O市場(chǎng)現(xiàn)正迅速發(fā)展壯大，通過(guò)O2O模式，消費(fèi)者可在線上訂購(gòu)傳統(tǒng)的實(shí)體服務(wù)，例如購(gòu)買電影票和預(yù)訂餐廳座位。

Tang Lihua, a director at Baidu Nuomi, said the results show that attracting, then retaining, female shoppers has become critical for any O2O platform.
百度糯米總監(jiān)湯利華表示，從統(tǒng)計(jì)結(jié)果可以看出，吸引并留住女性消費(fèi)者對(duì)O2O平臺(tái)的發(fā)展至關(guān)重要。

"We plan to provide more baby-related and beauty-related services and products, for instance, in order to further grow our business, as we think that's likely to be strong selling-point for women," she said.
湯利華說(shuō)：“為了促進(jìn)企業(yè)發(fā)展，我們計(jì)劃提供更多的育嬰、美容產(chǎn)品和服務(wù)，因?yàn)槲覀冋J(rèn)為這對(duì)女性群體來(lái)說(shuō)是一個(gè)重要賣點(diǎn)?！?/p>

The study showed that since the start of 2015, female O2O spending has far-outstripped that by males, and the gap is growing, particularly during the country's flagship shopping events such as Qixi, Chinese Valentines Day.
研究結(jié)果還顯示，自2015年起，女性的O2O消費(fèi)額已大大超過(guò)男性，并且差距還在進(jìn)一步擴(kuò)大。這得益于中國(guó)幾大購(gòu)物節(jié)的刺激作用，例如七夕節(jié)，也就是中國(guó)情人節(jié)的促銷活動(dòng)。

As well as the beauty-related sector, women outspent men in other lucrative areas, too, including gyms and leisure, and hotels, said the report.
報(bào)告還稱，除了美容消費(fèi)外，女性在其他營(yíng)利領(lǐng)域的消費(fèi)也超過(guò)了男性，包括健身、休閑和酒店消費(fèi)。

Gao Shuang, an analyst with China Internet Network Information Center, said the main reason is simple: Women are more decisive when it comes to shopping.
中國(guó)互聯(lián)網(wǎng)絡(luò)信息中心分析師高爽認(rèn)為原因顯而易見(jiàn)：女性在購(gòu)物時(shí)更為果斷。

"They are not only buying for themselves, they are also shopping for their parents, their husbands and children," she said, adding their pickiness, too, is also driving up improvements in services and product innovation.
高爽說(shuō)：“女性不僅給自己買東西，還給父母、丈夫和孩子買東西?！辈⑶遗栽谫?gòu)物時(shí)較為挑剔，這也促進(jìn)了服務(wù)的改進(jìn)和產(chǎn)品的創(chuàng)新。

According to the center's statistics, the number of female online shoppers grew to 180 million by the end of 2015, more than double the number in 2010.
中國(guó)互聯(lián)網(wǎng)絡(luò)信息中心的數(shù)據(jù)顯示，截至2015年底，中國(guó)女性網(wǎng)購(gòu)者的數(shù)量已增長(zhǎng)到1.8億，是2010年的兩倍有余。

They also showed female online shoppers spend 4.17 hours a day surfing the Internet, against a daily average of 3.74 hours by all Internet users in China.
數(shù)據(jù)還顯示，女性網(wǎng)購(gòu)者平均每天花4.17小時(shí)上網(wǎng)，而中國(guó)全體網(wǎng)民平均每天的上網(wǎng)時(shí)間為3.74小時(shí)。

Restaurants, travel spending and movie trips were the top three O2O sellers for women.
女性在O2O平臺(tái)上消費(fèi)最高的三大領(lǐng)域分別是餐飲、旅游和電影。

Zhou Shu, a senior executive at Yuxiang Renjia, a restaurant chain specialized in Sichuan dishes, said it had certainly noticed that women have the stronger say when it comes to deciding where to eat.
川菜餐飲連鎖“渝鄉(xiāng)人家”高級(jí)主管周澍稱，女性在點(diǎn)菜時(shí)也更有話語(yǔ)權(quán)。

"And they are more willing to try new services and new products," she said.
周澍說(shuō)：“女性更愿意嘗試新服務(wù)和新產(chǎn)品。”

"Most importantly, though, they are happy to communicate and exchange their feedback after eating at a new restaurant, which makes them more influential in the O2O market."
“最重要的是，女性在體驗(yàn)過(guò)一家新餐館后也樂(lè)于反饋和交流意見(jiàn)，這使得她們?cè)贠2O市場(chǎng)中更具影響力?！?/p>

英文來(lái)源：中國(guó)日?qǐng)?bào)
譯者：牛歡
審校&編輯：丹妮