久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

English 中文網 漫畫網 愛新聞iNews 翻譯論壇
中國網站品牌欄目(頻道)
當前位置: Language Tips> 譯通四海> Columnist 專欄作家> Zhang Xin

Firing line?

[ 2010-06-29 18:05]     字號 [] [] []  
免費訂閱30天China Daily雙語新聞手機報:移動用戶編輯短信CD至106580009009

Firing line?Reader question:

Please explain “firing line” in the following:

Europe is worried about the increase of obesity in children over the last years. The fast food industry is in the firing line, especially due to the tactics they employ in the advertising aimed at children.

My comments:

The fast food industry uses all sorts of tricks in their advertisements to lure children to their junk.

Food, I mean.

And in Europe, when people begin to worry about the increase of obesity in children, the fast food industry naturally becomes the target for criticism.

That’s why the fast food industry is said be “in the firing line”, where it’s exposed to enemy gunfire – or metaphorically verbal attack (criticism) from opponents.

“Firing line” is originally a military term. In the past, when the primary weaponry was rifles, soldiers marched in what is called formations of neatly arranged rows.

Soldiers walking in the first or front row were in the firing line. That is, when it was time to open fire at the enemy, soldiers in the front raised their rifles and shot. Needlessly to say, these soldiers were also exposed to gunfire from the enemy. If one soldier in the front row got killed or hurt, the soldier in the second row stepped up and joined the other soldiers in the front row to shoot. Then he was in the firing line.

Hence, metaphorically people who are described as “in the firing line” are exposed to danger, usually criticism for being responsible for some wrong doing.

In the example from above, the fast food industry being “in the firing line” means they’re held responsible for getting children fat.

And rightly so, if you ask me.

Anyways, here are two media examples:

1. A coalition of 40 Scottish charities has called for a radically simplified and “fairer” welfare system.

The Scottish Campaign on Welfare Reform (SCoWR) urged politicians to back five key reforms on benefits.

These include raising the basic level of support by £100 a week and urgently reviewing sickness benefit.

John Dickie, of the Child Poverty Action Group, said people currently had to jump through “impossible hoops to claim meagre benefits”.

The SCoWR has outlined the reforms in its own manifesto published ahead of the forthcoming general election...

The document claimed many people were struggling to feed and clothe themselves on the current level of basic benefits, at about £65 a week...

The new rules mean even those with a terminal illness can now be required to attend often "pointless and humiliating" interviews, according to SCoWR.

Citizens Advice Scotland said it was clear that services were “in the firing line” of politicians looking to make spending cuts.

- Call for ‘fairer’ welfare reform, BBC.co.uk, March 29, 2010.

2. Martin Gore from Depeche Mode isn’t generally the sort of person who has much to do with video games. This week, however, his name is popping up all over the place in the gaming media, and we’re sure even he’s confused as to why.

Simply put, Mr. Gore, along with actress Winona Ryder, is being subpoenaed to testify in a lawsuit against publishers of World of Warcraft. This is the fourth (and allegedly ‘final’) games-related court case filed by American gamer Erik Estavillo.

Prior to this, Mr. Estavillo has taken Sony to court, after he was banned from Resistance: Fall of Man for “inappropriate behaviour”. More recently, Microsoft were in the firing line, due to the “undue stress” he suffered after his Xbox 360 started showing the dreaded Red Ring of Death. Nintendo didn’t miss out either, with their suit arriving after the 4.3 Wii firmware update disabled the console’s Homebrew Channel.

This time around, Activision Blizzard are in trouble for “deceitful business practices” because characters in World of Warcraft move too slowly, meaning gamers have to spend large amounts of time travelling from place to place. Faster transportation is only achieved once a player has levelled up, or once they fork out for an expansion pack. Obviously, both of these options are all part of a clever ploy to generate more money from subscriptions – and Mr. Estavillo would like a million bucks as an apology.

- Activision Blizzard sued: WoW takes too long,Gamepron.com, November 28, 2009.

本文僅代表作者本人觀點,與本網立場無關。歡迎大家討論學術問題,尊重他人,禁止人身攻擊和發布一切違反國家現行法律法規的內容。

我要看更多專欄文章

About the author:

Zhang Xin is Trainer at chinadaily.com.cn. He has been with China Daily since 1988, when he graduated from Beijing Foreign Studies University. Write him at: zhangxin@chinadaily.com.cn, or raise a question for potential use in a future column.

相關閱讀:

Lock horns

Unforced error

Pot shot?

Between a rock and a hard place?

(作者張欣 中國日報網英語點津 編輯陳丹妮)

 

 
中國日報網英語點津版權說明:凡注明來源為“中國日報網英語點津:XXX(署名)”的原創作品,除與中國日報網簽署英語點津內容授權協議的網站外,其他任何網站或單位未經允許不得非法盜鏈、轉載和使用,違者必究。如需使用,請與010-84883631聯系;凡本網注明“來源:XXX(非英語點津)”的作品,均轉載自其它媒體,目的在于傳播更多信息,其他媒體如需轉載,請與稿件來源方聯系,如產生任何問題與本網無關;本網所發布的歌曲、電影片段,版權歸原作者所有,僅供學習與研究,如果侵權,請提供版權證明,以便盡快刪除。
 

關注和訂閱

人氣排行

翻譯服務

中國日報網翻譯工作室

我們提供:媒體、文化、財經法律等專業領域的中英互譯服務
電話:010-84883468
郵件:translate@chinadaily.com.cn
 
 
主站蜘蛛池模板: 亚欧美图片自偷自拍另类 | 亚洲精品国自产拍影院 | 成人亚洲欧美日韩中文字幕 | 欧美 亚洲 中文字幕 | 日本一级特黄啪啪片 | 欧美亚洲国产精品 | 亚洲精品久久一区毛片 | 亚洲香蕉一区二区三区在线观看 | 在线精品免费视频 | 92精品国产成人观看免费 | 成人免费黄色网址 | 亚洲一级片在线播放 | 欧美成人福利视频 | 成人亚洲在线观看 | 欧美成人三级网站在线观看 | 国产中文字幕在线播放 | 九九九九九九精品免费 | 亚洲精品99久久久久中文字幕 | 中国一级特黄视频 | 国产男女爽爽爽爽爽视频 | 精品国产精品a | 午夜成年人网站 | 久久久久免费 | 韩国在线精品福利视频在线观看 | 成人软件网18免费视频 | 久久这里一区二区精品 | 精品91精品91精品国产片 | 黄男人和女人色一级 | 日韩男人天堂 | u影一族亚洲精品欧美激情 va欧美 | 1024香蕉视频在线播放 | 免费国产成人午夜在线观看 | 亚洲精品一二三四区 | 视频二区好吊色永久视频 | 亚洲理论片在线观看 | 毛片美国基地 | 成人免费手机在线看网站 | 中文 日本 免费 高清 | 久久er精品热线免费 | 成人三级做爰在线观看男女 | 亚洲夜色夜色综合网站 |