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在經歷過《阿凡達》等3D電影帶來的絕妙觀影體驗后，全世界的球迷們有望在今年南非世界杯期間通過3D技術觀看精彩賽事。日前，索尼公司與國際足聯宣布將聯手打造全球首屆“3D世界杯”。國際足聯已正式宣布了3D轉播的具體場次，其中包括在5個比賽場地共計25場比賽中采用專業3D攝像機拍攝，并通過首次駛入世界杯賽場的3D轉播車實現3D轉播。為了讓更多人享受3D世界杯，國際足聯正在進行一項全球公眾3D觀賞計劃，該計劃包括選擇定點影院播出8場比賽，并將在全球26個國家設立面向公眾的高清3D世界杯觀賞地點。
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Hundreds of thousands of soccer fans are likely to get their first taste of live 3D viewing during this year's World Cup, the vast majority of them in cinemas rather than at home, according to football body FIFA. |
Hundreds of thousands of soccer fans are likely to get their first taste of live 3D viewing during this year's World Cup, the vast majority of them in cinemas rather than at home, according to football body FIFA.
Together with partner Sony, FIFA plans to supply 25 World Cup matches in the immersive 3D technology made popular in cinemas by blockbuster movie Avatar and expected to spread to living rooms around the world this year.
Viewers with 3D television sets who live in a country where the broadcaster with World Cup rights also has 3D capabilities will also be able to watch live in 3D at home -- if they are not put off by the need to wear special glasses.
Currently, Disney's ESPN in the United States, Prisa's Sogecable in Spain and Korea's SBS have live 3D rights. More such deals are expected to be announced "shortly," FIFA's TV Director Niclas Ericson said.
In some countries, home 3D viewing will not be an option. For example, in Britain only BSkyB will have a 3D channel by the start of the World Cup in June, but the rights are held by ITV and the publicly-owned BBC.
Asked at a London media event on Thursday how many viewers were likely to watch World Cup games live in 3D, Ericson said: "We hope it will be at least a few hundred thousand per match," adding that most of the audience was likely to be in cinemas.
Rights for cinemas and entertainment venues are being managed by Swiss-based Aruna Media AG, which plans to broadcast live to about 26 countries and is in advanced discussions with several major markets, FIFA and Sony said.
Sony hopes the tournament will whet viewers' appetite for 3D, an industry still in its infancy, with several competing technologies and very few TV sets in homes. It plans to show 3D promotional trailers in thousands of retail stores worldwide.
The Japanese electronics giant will start selling its own 3D TVs in early June in Japan. Rivals LG, Panasonic and Samsung have all also recently unveiled 3D offerings.
Technology research firm iSuppli expects about 4.2 million 3D TV sets to be sold worldwide this year at an average price of $1,768. That should rise to 78 million sets by 2015, worth a total of $64.4 billion, iSuppli forecasts.
Much is at stake for Sony, which will need to show it can translate its expertise in 3D hardware and film content to the very different environment of sports, where fast-moving action can mean blurry images and even induce nausea in viewers.
"It will be a much richer experience, there's a lot of depth to it. It won't be similar to the Hollywood experience where there's a lot of in-your-face Wow! type of effects," David Bush, Marketing Director of Sony Professional," told Reuters TV.
"What we expect to replicate is the experience of being in the stadium."
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(Agencies)
（中國日報網英語點津 Helen 編輯）
