www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

chinadaily.com.cn
left corner left corner
China Daily Website

Publishers must closely follow in the footsteps of technology

Updated: 2012-10-08 14:38
By Sun Ye ( China Daily)

Major publishers from China and Europe have called for a revamp in the industry business model as books become digitalized.

"The digital revolution appears to be a groundswell," says Fabrice Piault, deputy editor-in-chief of French magazine Livres Hebdo.

He is among a group of experts and professionals from China, France, Ireland and Denmark who spoke at the EU-China Roundtable on Digital Publishing, one of the string of events at the recent Beijing Book Fair.

Piault says the art of storytelling and presentation is evolving fast. "While music on whichever platform is still music, books are incorporating sounds, games and augmented apps," he adds.

Publishers must closely follow in the footsteps of technology

Digital publishing is big business in China. According to a report released by the 2012 China Digital Publishing Annual Meeting in July, the total turnover of the Chinese publishing industry stood at 137.79 billion yuan ($21.86 billion) in 2011, while the annual growth rate stands at about 30 percent.

Zhang Li, vice-president of the Chinese Academy of Press and Publication, says publishers should be extremely mindful of the challenges from new technology.

According to Zhang, the biggest problem with China's digital publishing industry is publishers' reluctance to ditch their old ways and think creatively with new technology.

"Many publishers only move content routinely across platforms. But they refuse to tap on the other capabilities of technology," Zhang explains.

Xie Haimin, an editor with Beijing Yangsheng Culture Broadcast Co, recently helped launch several knitting magazines on Apple Inc's App store. The information in the physical and virtual magazine is similar. While the iPad version features charts, the physical book has charts on the last few pages. Perhaps the only difference is in the weight of the media tool - iPad is heavier than the book version.

According to Xie, the e-magazine has so far garnered enough paid downloads to make him happy.

Zhang says such attempts are not meeting readers' evolving needs.

"Consumers are now used to reading in fragments, on electronic devices and on their cell phones. They're used to push notifications and multimedia. Publishers should be aware of such changes," Zhang says.

"Create a platform where readers can generate contents. Try out tools like the search engine and experiment with e-readers," Zhang suggests.

Wang Changying, director of the international corporation department with Foreign Languages Press Co, is always comparing notes with her American counterparts.

She says while the status quo seems acceptable in China for now, the US has ventured into the age of cloud visualization, and they are constantly improving.

"If we don't follow closely, new technology will leave us far behind," Wang warns.

sunye@chinadaily.com.cn

8.03K
 
Hot Topics
Photos that capture the beauty of China.
...
...
...
主站蜘蛛池模板: 亚洲精品天堂在线观看 | 手机看片手机在线看片 | 久久91精品国产91久久跳舞 | 亚洲国产最新在线一区二区 | 日韩欧美在线精品 | 久久视频6免费观看视频精品 | 精品日韩一区二区三区视频 | 岛国片欧美一级毛片 | 日韩美女视频网站 | 第一色网站 | 欧美成人 综合网播九公社 欧美成人26uuu欧美毛片 | 特级黄色毛片在放 | 国产精品免费久久 | 青青草国产免费久久久91 | 成年人免费在线视频网站 | 国产乱码精品一区二区三区四川人 | 99久久免费国产精精品 | 亚洲精品成人网久久久久久 | 国产17部性孕妇孕交在线 | 免费观看一级欧美大 | 日韩性视频网站 | 久久免费国产视频 | 毛片在线播放网站 | 久久频这里精品香蕉久久 | 99久久精品免费视频 | 成人7777| 手机看片国产精品 | 成人欧美一区二区三区视频 | 国产日本欧美在线观看 | 成人精品国产亚洲 | 美女扒开腿让男人桶个爽 | 欧美在线观看免费一区视频 | 国产一区二区在线免费观看 | 午夜一级毛片免费视频 | 美国三级大片 | 国产三级高清 | 成年女人免费毛片视频永久 | 亚洲天堂视频在线观看 | 日本精品高清一区二区2021 | 久久国产成人福利播放 | 无内丝袜透明在线播放 |