www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

   
 
Netizens accuse Didi of copying new logo
By Hao Nan (China Daily)
Updated: 2015-09-23

 Netizens accuse Didi of copying new logo

Web users say the logo for smartphone app Didi Chuxing (lest) looks like the logo for Dentech, a dental care institute. Provided to China Daily

Didi Chuxing, a leading taxi-hailing app in China, has created controversy among Web users who say its new logo looks like a copy of a dental care institute's brand created by an Indian designer.

Didi Kuaidi, the biggest Chinese rival to Uber Technologies Inc, rebranded as Didi Chuxing and launched its new logo on Sept 9, attracting huge attention in the industry and on the Internet.

The logo is a horizontal capital letter D that looks like a smiling mouth. It has a gap in the top right corner and is orange, the same color as the app's original logo.

Behance, an online platform established in 2006 to showcase and discover creative work worldwide, is where netizens have drawn their brand copying assertions from. Compared with Didi's new logo, the Behance version is a bit longer and slimmer, and has a blue-purple gradient color.

According to the platform, the brand was designed and uploaded in November 2013 by Neeti Gokhalay, who comes from Bang alore, India. She created the logo for Dentech, a 25-year-old dental care center in Mumbai. As of Tuesday, the design had been viewed about 6,700 times.

Commenting on assertions from the Internet, Ye Yun, director of Didi's public relations department, told Chongqing Economic Times that the new logo was simple and originated from the deformation of a letter, so it was normal to find other similar logos.

Netizens accuse Didi of copying new logo

He said the new logo was not a copy, just involved similar inspiration used by both Chinese and Indian designers.

Didi said on its official micro blog that the company spent three months searching for brand logos at home and abroad before its new logo was published. The company said it did not know of any similar logos until Sept 7, two days before the new logo's launch, when it was told of the Indian designer's work by a Web user, who is also a designer.

Didi said it had considered using a backup logo, but decided to stick to its original idea after discussions and a small-scale investigation, because the horizontal capital D, which was selected from more than 200 designs, best meets the meanings the company wanted to express.

"The new logo represents that we will serve the public with innovative thoughts in the mobile Internet to let everyone have a satisfactory experience," said a Didi's micro blog, Xinhua News Agency reported.

"The gap in the logo means that Didi will continue its commitment to pursuing perfection and innovation," it said.

Although the company has applied for trademark registration of the new logo in China, which many industry insiders said is very likely to gain approval, Didi is trying to communicate with the Indian designer and hopes to reach a deal through negotiation.

Chen Haiyun, a lawyer in Chongqing, told Chongqing Economic Times that according to trademark law in China, the trademark rights have a territoriality principle, so Didi would have no trouble with trademark infringements if it did not extend its business to India and the dental care center did not set up outlets in China.

haonan@chinadaily.com.cn

(China Daily 09/23/2015 page16)



The J-Innovation

Steve Jobs died the month that the latest Nobel Prize winners were announced. The coincidence lends itself to speculation about inevitability.

IP service providers showcase products

Experts call for standardization of IP services

Recommendation of Global IP Service Agencies with Chinese Business

Washable keyboard

主站蜘蛛池模板: 国产韩国精品一区二区三区久久 | 久久久亚洲精品国产 | 欧美激情国内自拍偷 | 国产欧美亚洲三区久在线观看 | 97视频在线观看免费播放 | 成人交性视频免费看 | 亚洲线精品久久一区二区三区 | 久草免费在线播放 | 国产成人盗拍精品免费视频 | 精品亚洲一区二区三区 | 久久se精品一区二区国产 | 久久受www免费人成看片 | 99精品视频在线在线视频观看 | 国产美女一区二区 | 欧美久草| 成人a一级毛片免费看 | 中文字幕精品一区二区三区视频 | 在线国产一区二区 | 毛片免费全部播放一级 | 国产孕妇孕交视频在线观看 | 久久久久久久久免费视频 | 国产成人精品福利站 | 女人一级特纯黄大片色 | 亚洲一区欧美 | 久久精品国产三级不卡 | 综合中文字幕 | 欧美国产视频 | 91国内精品久久久久怡红院 | 91热久久免费精品99 | 高清色黄毛片一级毛片 | 国内一区二区 | 久久综合久美利坚合众国 | 91av综合 | 久久久久久免费视频 | 国产深夜福利视频观看 | 欧美性狂猛bbbbbbxxxxxx | 国产精品99久久久 | 香蕉久久夜色精品国产2020 | 高清日本无a区 | 香蕉久久久久久狠狠色 | 在线观看国产 |