www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

   
 
Trending trademark attracts many bids
By Zhang Zhao (China Daily)
Updated: 2016-01-06

Wang Chao from Zhengzhou, Henan province, has received many calls from strangers since early December, asking to buy a trademark he owns. The highest bid to buy the trademark so far has been 600,000 yuan ($92,200), offered by a caller from Shanghai.

In June 2014, Wang registered two trademarks using Miyue, the name of a main character in the novel The Legend of Miyue, which has been adapted as a TV drama that is popular in China.

As a lover of literature, Wang read the novel, written by Jiang Shengnan, in 2013 and felt it was wonderfully composed.

"The Chinese character mi is rarely seen and special. I think it is a good name," he said.

He told his local newspaper, Zhengzhou Evening News, he had wanted to open a shop selling cakes and nuts. "Miyue sounds like the name of a delicate cake or snack, so I decided to name my shop after it."

He failed to find an ideal location for the shop, but had already registered the trademark, which attracted attention after the TV drama began broadcasting on Nov 30.

"I never expected the TV adaptation would be so hot," Wang said.

The show has been well received not only in China but also abroad. Many international TV networks have purchased the right to show it, including Netflix in the United States.

Names of celebrities, events, movies, TV shows and the characters in them, even hurricanes, attract attention from trademark registrants. Miyue is one of the most recent to join the list.

According to the database of the national trademark office, Miyue has been registered as a trademark for many products, ranging from food and drinks to medicine, musical instruments and services.

Experts suggested trademark registrants "keep a rational mind" when they pick such buzzwords.

Shi Jinchuan, professor at the College of Economics of Zhejiang University, said such words become trademarks because of their commercial value.

"When such a trademark is successfully registered, it suddenly has potential value and gains fame quickly thanks to the popularity of the buzzword," he said.

However, a company will not become well-known overnight just depending on a trending trademark, he said. "Such a trademark does not necessarily mean huge market opportunities although it brings attention. At the end of the day, product quality counts."

Ye Shuirong, a lawyer with the Zhejiang Zeding Law Firm, warned there could be risks after registering a buzzword as a trademark.

"There have been many lawsuits involving trademark squatting in recent years," he said. "If a trademark violates the rights of a celebrity or an organization, the chances are that it will be revoked."

zhangzhao@chinadaily.com.cn



The J-Innovation

Steve Jobs died the month that the latest Nobel Prize winners were announced. The coincidence lends itself to speculation about inevitability.

Government supports unique intellectual property fund

IP service providers showcase products

Experts call for standardization of IP services

Recommendation of Global IP Service Agencies with Chinese Business

主站蜘蛛池模板: 人成免费a级毛片 | 日本免费一级 | 免费公开视频人人人人人人人 | 成人免费视频在线看 | 欧美在线视频一区二区 | 在线观看免费亚洲 | 中文无线乱码二三四区 | 国产人成在线视频 | 日韩高清在线二区 | 久久伊人操 | 日韩在线视频不卡一区二区三区 | 国产永久免费高清动作片www | 久久福利资源国产精品999 | 在线色网址| 久久久久久久久免费视频 | 久久免费视频在线观看 | 日本一级特黄大一片免 | 欧美精品免费看 | 欧美一区二区三区久久综合 | 亚洲99久久久久综合 | 欧美在线视 | 加勒比在线免费视频 | 91最新地址永久入口 | 亚洲精品专区一区二区三区 | 一级做性色a爰片久久毛片免费 | 精品视频一区在线观看 | 精品国产一区二区三区免费 | 狠狠色综合网站久久久久久久 | 草久久免费视频 | 不卡一级aaa全黄毛片 | 欧美三级成人观看 | 国产成人在线免费观看 | 亚洲欧美日韩成人一区在线 | 日本女人在线观看 | 成人亚洲视频在线观看 | 国产亚洲精品激情一区二区三区 | 久久久成人影院 | 怡红院在线观看 | 天堂8在线天堂资源bt | 成人免费毛片一区二区三区 | 国产精品欧美亚洲 |