www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Opinion / Op-Ed Contributors

Chinese culture stands for much more than Little Apple

By Wang Yiqing (chinadaily.com.cn) Updated: 2014-11-27 15:35

Chinese culture stands for much more than <EM>Little Apple</EM>

Musical act The Chopstick Brothers arrive at the 42nd American Music Awards in Los Angeles, California November 23, 2014. [Photo/Agencies] 

Little Apple, the latest Chinese “god song” (an Internet term to describe pop songs that go viral on the Internet) is still stirring fierce debate between those who view it as a milestone for Chinese pop music going global and those who regard it as bad for China’s image.

On Sunday, Little Apple, written and performed by the Chopsticks Brothers, won the AMA International Song Award. The duo performed the song at the 2014 American Music Awards in Los Angeles. Another Chinese pop singer, Zhang Jie, won the International Artist Award.

But while fans of these singers are hailing the awards and the performance by the Chopsticks Brothers at the AMA gala as significant, there are others who are less enthused. They have questioned the value of the awards and what effect it will have on Chinese culture’s “going abroad”, claiming it may leave foreign audiences with a poor impression of Chinese pop music, and even Chinese contemporary culture.

Actually the Little Apple phenomenon, both domestically and internationally, can be more easily understood and judged if we look at it from a business perspective rather than a cultural perspective.

The professional promoters behind the duo have developed a clear strategy to promote them and their work, not just this particular song. Little Apple was originally released to promote the duo’s film Old Boys: The Way of the Dragon.

From the very beginning a viral marketing strategy was used to promote the song, which immediately went viral on the Internet due to its repetitive rhythm, easy-to-remember lyrics, simple and funny dance and, most importantly, grassroots nature. The video accumulated more than 1 billion hits on China’s major video website.

Although, the song was generally dismissed by music professionals who criticized it as musical “junk food”, Little Apple’s domestic popularity paved the way for promoting the duo internationally.

Besides performing at the AMA gala, the duo has also cooperated with the popular South Korean girl group Tara on a Korean version of the song.

Also the AMA’s awards are generally decided by public votes, which means they are regarded as a leading commercial indicator of the US pop music market.

Previous Page 1 2 Next Page

Most Viewed Today's Top News
Considering money as the end is the tragedy
...
主站蜘蛛池模板: 久久99国产精品久久99果冻传媒 | 国产一区二区三区不卡在线观看 | 一级美女视频 | 国产亚洲精品久久综合影院 | 男女交性拍拍拍高清视频 | 在线国产观看 | 国产自精品在线 | 91看片淫黄大片.在线天堂 | 在线不卡国产 | 国产男女爽爽爽免费视频 | 男女男在线精品网站免费观看 | 美女综合网 | 看真人视频a级毛片 | 日韩国产免费一区二区三区 | 国产精品热久久毛片 | 高清一本之道加勒比在线 | 天天澡夜夜澡狠狠澡 | 亚洲天堂资源网 | 国产香蕉尹人综合在线观 | 国产区在线免费观看 | 在线视频一区二区三区四区 | 国产女人伦码一区二区三区不卡 | 免费看一片 | 国产精品久久久久久久久免费hd | 久久99久久99精品免观看 | 毛片免费高清免费 | 91寡妇天天综合久久影院 | 久久国产精品1区2区3区网页 | 九九精品99久久久香蕉 | 国产99视频精品免费视频免里 | 久久综合99re88久久爱 | 欧美日韩一区二区视频免费看 | 亚洲免费小视频 | 国产午夜精品不卡观看 | 美女午夜影院 | 久久在线视频播放 | 欧美日韩视频一区二区在线观看 | 成人国产网站v片免费观看 成人国产午夜在线视频 | 亚洲欧美精品国产一区色综合 | 美女张开腿让男人桶下面 | 成人影院久久久久久影院 |