www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Sports / Basketball

China's eyes are on the NBA

By Xu Jingxi in Shanghai (China Daily) Updated: 2014-10-14 07:29

Multiple viewing options bring fans closer to the action, on and off court

Chanting "Let's go, Brooklyn!" and "KG! (Kevin Garnett)" at the top of his lungs at Mercedes-Benz Arena on Sunday, Zhang Jiayang felt more exhilaration than he's ever experienced watching an NBA game on TV or on the screen of his cell phone.

"It is amazing to have watched for the first time an authentic NBA game from the stands," said Zhang, one of the almost 20,000 spectators who witnessed the NBA Global Games China preseason clash between the Nets and the Sacramento Kings.

"I saw many interesting things that I cannot see on TV or online. For example, I would have missed the cheerleaders and the mascot's hilarious kiss-cam with the security guard during the breaks if I watched the game on the screen, because they would be cut for commercial time.

"And the camera wouldn't go to (Nets power forward) Kevin Garnett on the bench as often as I wanted. Most importantly, interacting with other basketball fans in the stands gave me ten times more fun watching the game."

During a round-table chat with reporters on Friday, NBA commissioner Adam Silver expressed his high expectations of how technology, particularly digital media, will help bring the world's premier basketball league closer to fans all over the globe.

"It is a very exciting time for the marriage of technology and sports," Silver said.

China's eyes are on the NBA

"The evolving television technology will allow a fan to feel as if he or she is actually sitting at courtside. And innovations in digital media will increase the value of live broadcasts.

"Being at the game through digital media, you can become a part of a larger community. A fan of the Nets in Shanghai can be exchanging information in real time with a fan watching on television in Brooklyn.

"And I'm sure that there will be technology that will instantly translate a Chinese fan's words along with a German fan's words, a French fan's words, all into a language that everyone can understand to make this one large communal experience.

"Our ultimate goal through digital media is to come as close as possible to replicating the experience of being at the game."

Zhang, 26, started watching live broadcasts of NBA games on Sina.com.cn, a Chinese portal, when he was at college.

"It's convenient to check the real-time match stats displayed below the video window. It will be great if there is a function for fans to talk with each other and share our comments in real time online," Zhang said.

"Thanks to smartphones and live broadcast technology, now I don't need to stare at the rolling written live reports of NBA games on the small screen of my cell phone to imagine the actual scene, and when TV doesn't broadcast a particular game that I want to watch, I can still watch it online."

Asked how he is going to solve the time zone problem Chinese fans have in watching the NBA, Silver joked: "I'm working on a time machine to solve that."

The commissioner told Bloomberg last month the NBA is considering 10 am games for Chinese audiences, who are in a time zone roughly 12 hours ahead of the East Coast of North America.

"When the potential audience becomes big enough, maybe it's not so crazy to ask a team once every two months to play a Saturday morning game," Silver said, defining "big enough" as an audience of 100 million viewers in China.

Silver, who has a goal of "making basketball the No 1 sport in the world," never conceals his zeal for the Chinese market.

"Nothing can be No 1 at anything in the world unless it is No 1 in China," he said.

Millions of Chinese fans who didn't attend Sunday's game watched it via one of the NBA's media partners: CCTV 5, SMG's Best TV and portals Sina and Tencent.

Additionally, fans in more than 200 other countries watched it live through domestic media outlets.

"So not only do the Global Games bring the NBA to China, but through broadcasting our games in China around the globe they also bring China to the rest of the world," Silver said.

The second Global Games China showdown between the Kings and the Nets is set for Beijing's MasterCard Center on Wednesday night.

xujingxi@chinadaily.com.cn

Most Popular
What's Hot
Highlights
Special
...
主站蜘蛛池模板: 91精品免费国产高清在线 | 久久伊人热 | 最新精品在线视频 | 亚洲视频精品在线观看 | 看亚洲a级一级毛片 | 91撸视频 | 日韩精品一区在线观看 | a级国产乱理伦片在线观看 a级国产乱理伦片在线观看99 | 美女张开腿让男人桶爽免 | 国产精品自在自线 | 亚洲视频 欧美视频 | 中文一区在线 | 在线视频 自拍 | 日本精品在线观看 | 成人免费观看网欧美片 | 黄色美女视频 | 日本美女黄网站 | 三级c欧美做人爱视频 | 三级色网| 国产精品永久免费自在线观看 | 国产亚洲欧美在线播放网站 | avtt天堂网 手机资源 | 中文字幕巨乱亚洲 | 久久手机精品视频 | 国产精品黄页网站在线播放免费 | 亚洲免费视频在线观看 | 亚洲成av人影片在线观看 | 国产成人久久精品推最新 | 欧美综合自拍亚洲综合 | 日产国产精品亚洲系列 | 免费人成年短视频在线观看网站 | 成年女人毛片免费播放人 | 成熟女人免费一级毛片 | 黄色美女视频免费看 | 欧美中日韩在线 | 国产在线精品香蕉综合网一区 | 18在线观看国内精品视频 | 久久精品一区二区影院 | 草久视频在线观看 | 看黄免费网站 | 日韩三级免费观看 |