久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
China
Home / China / Society

Crowds can 'trade' at beer exchange in Qingdao

By Zhao Ruixue in Jinan | China Daily | Updated: 2025-06-09 09:02
Share
Share - WeChat
People line up for draft beer at the Qingdao Beer Exchange facility in Qingdao, Shandong province, on June 1. A screen above the facility flashes real-time prices and sales data. [Photo by He Yi/For China Daily]

A newly opened beer consumption facility in Qingdao, Shandong province, has become a social media sensation with its innovative "beer stock market" concept, drawing massive crowds for a unique drinking experience in the city renowned for its brewery brand.

The Qingdao Beer Exchange, located on the Taidong pedestrian street, features a 3-meter-tall, 360-degree smart beer column. Visitors can taste 10 beer flavors and watch price fluctuations, directly influenced by their purchases, on a large circular screen in real time.

Launched during the Dragon Boat Festival holiday, which ran from May 31 to June 2, the exchange saw a daily average of more than 10,000 visitors and single-day sales exceeding 1.2 million milliliters of beer during the period, injecting new energy into Qingdao's cultural and tourism market.

With 30 taps, the exchange offers a rich selection of beers, including classic Tsingtao brews such as original draft and pure draft, as well as fruit-infused options such as lychee, peach and passion fruit. Each beer's price fluctuates like a stock would do at the exchange.

A dynamic circular display above the facility flashes real-time prices and sales data.

"The process is simple yet thrilling — grab a cup, scan the QR code, pour your beer and watch the market shift instantly," said Gao Ming, a local resident who tried the experience with her friends. "It's like being a beer trader."

Li Chao, who is responsible for the project, explained that the system recalculates prices every 10 minutes based on demand.

"Just like in a real stock market, popular beers see price surges, while less-purchased ones dip," Li added.

There is a 10 percent daily price fluctuation limit for both rising and falling prices, ensuring fairness and transparency for customers. Rising prices turn red, and falling ones turn blue. At the start of each business day, prices are reset to a base price.

Based on the operations of the past week, the facility operator considers reducing the base price and expanding the daily price rising and falling limit of the daily price to 20 percent, Li said.

During the Dragon Boat Festival, fruity brews such as passion fruit and lychee emerged as the most popular options, consistently hitting their price ceilings, while all beers remained reasonably priced between 7 yuan (97 cents) and 15 yuan per cup.

The idea for the exchange was born after Li's team observed self-serve beer dispensers in other cities.

"We wanted something more interactive with customers that also resonated with Qingdao's identity as China's beer capital," she said.

After finalizing the idea in April, they designed and built the structure in 25 days, launching the project in time for the festival.

"The circular screen flashing live data creates an immersive trading-floor vibe, allowing customers to play 'investors' while enjoying their drinks," Li said.

Guo Qiang, deputy director of the Taidong pedestrian street management committee, called the project a creative fusion of Qingdao's century-old beer heritage and modern consumption trends.

"The Qingdao Beer Exchange is a key extension of our 'Beer IP' strategy, aligning with our vision for a smarter, more distinctive, and youth-friendly commercial hub," Guo said.

Tsingtao Brewery Co, China's earliest beer production enterprise based in Qingdao, achieved product sales volume of 7.54 million kiloliters last year. Tsingtao's brand value reached 264.68 billion yuan, ranking first in the Chinese beer industry, according to the company's annual performance report.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 亚洲欧美日本人成在线观看 | 久久久久久青草大香综合精品 | 久久久免费视频播放 | 可以看毛片的网站 | 中文字幕在线观看一区 | 最新欧美精品一区二区三区不卡 | 国产亚洲欧美ai在线看片 | 中国女人真人一级毛片 | 午夜三级在线观看 | 深夜福利视频在线观看免费视频 | 精品国产一区二区三区久 | 91香蕉视频成人 | 亚洲高清无在码在线无弹窗 | 欧美一级久久久久久久大片 | 大量真实偷拍情侣视频野战 | 午夜视频在线观看一区 | 亚洲国产成人综合精品2020 | 中国美女隐私无遮挡免费视频 | 国产三级在线免费 | 久久久久久亚洲精品 | 日韩视频在线观看中字 | 青草久草 | 午夜影院免费体验 | 一级毛片在线播放免费 | 久久久国产成人精品 | 美女18网站| 91免费看片 | 手机av在线播放 | 国产成人免费片在线视频观看 | 欧美人成在线观看ccc36 | 人妖欧美一区二区三区四区 | 欧美特黄特色aaa大片免费看 | 一级毛片在线播放免费 | 欧美另类videosbestsex高清 | 久久韩国 | 久久久青草 | 国产一级久久免费特黄 | 国产盗摄视频 | 欧美日韩国产58香蕉在线视频 | 亚洲黄色片网站 | 精品国产成人在线 |