www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

Global EditionASIA 中文雙語Fran?ais
China
Home / China / Society

Nanjing curator turns brocade into a business

Taiwan director revives ancient weaving craft with innovation

By Cang Wei in Nanjing | China Daily | Updated: 2025-07-21 09:26
Share
Share - WeChat
Chien Ming-wei and his French counterpart display a Yun Brocade work presented to a French museum during the launch ceremony of a cooperation project with the French museum. [Photo provided to CHINA DAILY]

Chien Ming-wei, from Taiwan, has been a key figure in revitalizing the 1,600-year-old human oral and intangible cultural heritage of Nanjing Yun Brocade over the past four years, rescuing it from a survival crisis and unveiling its unique allure.

In 2021, Chien, born in the 1980s, assumed the director's role at the Nanjing Yun Brocade Museum in the capital city of Jiangsu province through a cultural talent introduction policy. His previous experience involved promoting porcelain brands during a 12-year stint on the Chinese mainland.

His fascination with Yun Brocade deepened during his initial research, recognizing it as a royal art used by emperors in the Yuan (1279-1368), Ming (1368-1644) and Qing (1644-1911) dynasties. He marveled at its intricate craftsmanship, comparing the weaving process to a form of ancient "binary" wisdom akin to a computer.

During his first lunch as director, Chien noticed that the craftsmen finished their meals in less than 10 minutes and then opened food delivery apps on their phones. He initially thought they were dissatisfied with the cafeteria food and wanted to order takeout.

However, one craftsman informed him that the museum had been running at a loss for years, with monthly salaries below 3,000 yuan ($418). During their lunch breaks, they had to deliver food, and in the evenings, they worked as chauffeurs to earn more.

Observing the craftsmen's struggles, Chien discovered the underlying issues plaguing Yun Brocade, including financial losses leading to the industry's decline and artisan attrition. This realization prompted him to devise a strategy to modernize and commercialize Yun Brocade, a challenge that had persisted for decades.

Drawing on his business acumen, Chien implemented a development strategy focusing on lifestyle aesthetics. This strategy categorized Yun Brocade products into various price ranges to cater to different consumer segments, aiming to expand the market beyond traditional high-end items.

The products were categorized as high-end art pieces for elite collectors priced above 20,000 yuan, lifestyle art pieces for senior middle class individuals priced between 3,000 and 20,000 yuan, and lifestyle decorations for young white-collar workers priced below 3,000 yuan. Entry-level museum cultural and creative products were priced between dozens and hundreds of yuan.

Now, in the sales area of the museum, a wide range of products are available, ranging from high-end art decorations and ornaments to scarves, dolls and fridge magnets. There is also a special section showcasing collaborative products with skin care brands, beverages and gaming skins.

"We hope that the availability of Yun Brocade works in different price ranges can meet the consumption needs of everyone who loves outstanding traditional Chinese culture as much as possible," Chien said.

This strategic shift led to a significant revenue increase, with the museum's annual earnings reaching 100 million yuan by 2024. Of this revenue, 60 percent came from online sales, as the museum kept pace with the digital and online era.

Notably, the craftsmen's monthly income also saw a substantial boost, rising from 2,976 yuan in 2021 to nearly 13,000 yuan at present. This improvement allowed artisans to focus on their craft without the need for additional jobs to make ends meet.

"In addition to ensuring the material well-being of the craftsmen, Yun Brocade must attract young people by going to places where young people gather and creating things they like. We have collaborated with a dress-up mobile game for character costume modeling, and our designs now better suit the preferences and lifestyles of young people," he said.

The museum has opened a Yun Brocade teaching class at a vocational school in Nanjing and sent master inheritors to teach on-site. After rigorous selection, suitable apprentices entered the museum for internships.

Currently, three young craftsmen who were born in the 2000s are carrying out cultural inheritance on the large loom at the museum.

After leading Yun Brocade out of its survival crisis, Chien has two more aspirations. One is to take the ancient art abroad and promote cultural exchange.

In recent years, the museum has collaborated with high-end brands through exhibitions and joint intellectual properties. As a cultural emblem of Nanjing, Yun Brocade has also participated in many major international events.

Chien's other aspiration is to establish an intangible heritage association or alliance in Taiwan to help the island's intangible heritage projects apply for UNESCO heritage status and strengthen cultural exchanges between the two sides of the Taiwan Strait.

"I believe that as long as we continue to delve into our cultural treasures, maintain tradition while innovating, and express our modern and beautiful life with new materials and designs, we will be able to jointly showcase our outstanding traditional Chinese culture and demonstrate our national confidence," he said.

Guo Jun contributed to this story.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 欧美日韩亚洲综合另类ac | 日本b站一卡二卡乱码入口 日本s色大片在线观看 | 97超级碰碰碰免费公开在线观看 | 欧美成 人h版在线观看 | 欧美日韩一区二区视频图片 | 亚洲欧美极品 | 欧美精品一二三区 | 欧美一级淫片a免费播放口aaa | 国产欧美精品综合一区 | 国产不卡一区二区三区免费视 | 特级毛片永久久免费观看 | 日韩精品一区二区三区视频网 | 精品国产一区二区三区久久影院 | 91久久香蕉青青草原娱乐 | 日本国产在线 | 黄色毛片视频校园交易 | 亚洲第一成年网站大全亚洲 | 欧美成人免费在线视频 | 中文字幕av一区二区三区 | 黄页美女| 在线视频观看国产 | 亚洲精品国产男人的天堂 | 亚洲精品一区二区三区四区手机版 | 国产视频www | 中文字幕日韩精品中文区 | 国产成人深夜福利短视频99 | 日本在线观看免费视频网址 | 印度最猛性ⅹxxxxx | 亚洲综合一区二区精品久久 | 二区国产 | 加勒比一区二区 | 欧美手机在线视频 | 日本精品久久久久久久久免费 | 亚洲欧洲一区 | 性色tv| 国产日本韩国不卡在线视频 | 国内真实愉拍系列情侣自拍 | 日本久久香蕉一本一道 | 99爱精品视频 | 国产精品露脸脏话对白 | 国产成人综合手机在线播放 |