www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Technology

Vivo takes a good catch with Indian Premier League win

By FAN FEIFEI (China Daily) Updated: 2015-10-27 07:26

Vivo takes a good catch with Indian Premier League win

Two pedestrians walk past a Vivo Mobile Communication Technology Co Ltd poster in Nanjing, Jiangsu province. The smartphone maker is eyeing the Indian market by sponsoring its cricket league. [Photo/China Daily]

Smartphone maker Vivo Mobile Communication Technology Co Ltd is set to leapfrog its Chinese peers in gaining traction in India's rapidly growing smartphone market after it bagged a lucrative sponsorship deal for one of the country's leading cricket tournaments.

Vivo said in a statement that it would be the title sponsor for the Indian Premier League, the most-watched sports event in India, for the next two seasons. The tournament is conducted by the Board of Control for Cricket in India, the national governing body.

In the coming two IPL seasons in 2016 and 2017, Vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations and marketing campaigns.

The Chinese company, however, did not reveal any details as to how much the deal is worth.

Alex Feng, CEO of Vivo Mobile India, said: "Vivo is an emerging brand in India and this investment reiterates how important the Indian market is for us. We are confident that we will get returns from our investment in the IPL and this association will further advance our 'Love India, Love Vivo' initiative."

According to YouGov, an international market research firm, 62 percent of Indians play cricket at least four times a year, and 85 percent of the respondents in a survey followed cricket competitions through TV or other media.

Statistics also showed that the annual revenue of IPL reached 10 billion yuan ($1.57 billion) in recent two seasons, and the brand value of IPL has surpassed $4.1 billion, just behind the National Football League in United States.

Anurag Thakur, the BCCI secretary, said the IPL is all about opportunities and exhibition of talent, something that symbolizes Vivo.

The Shenzhen-headquartered Vivo, whose products target music lovers, sports enthusiasts and fashion pursuers, entered the Indian market in December with its V series of products.

It currently has a presence in more than 200 Indian cities, about 7,000 employees and 10,000 retailers. Vivo plans to set up 200 after-sales service centers by the end of 2016, and is also looking to set up a manufacturing facility in India.

Zhu Dalin, an analyst at Beijing-based Internet consultancy Analysys International, told China Daily: "Vivo is targeting young users in India, much like it is doing so in China. By offering products that appeal to the younger generation, it has gained an edge over competitors such as Xiaomi Corp and Huawei Technologies Co Ltd in India."

"Although Vivo started to expand its overseas market from the end of 2014, it accounts for just 5 percent of its total shipments. India has become the largest overseas market for Vivo, accounting for about 50 percent of its overseas shipments," said Zhao Jiajia, an analyst at market research firm Canalys.

Zhao said Vivo is good at using marketing campaigns to establish its reputation and influence, and the cooperation with IPL will improve its brand image.

For Chinese smartphone producers, India is an emerging and huge market that cannot be ignored, Zhao said, due to its large population and expanding economy. In fact, Chinese smartphones have an edge over global giants as their products are more cost-effective in India.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 韩国一级毛片大全女教师 | 精品国产日韩亚洲一区二区 | 91成人午夜在线精品 | 国产又粗又黄又湿又大 | 免费一级欧美大片在线观看 | 亚洲欧洲无码一区二区三区 | 成人亚洲国产精品久久 | 9久久免费国产精品特黄 | 日本三区视频 | 久久网免费视频 | re久久 | 一本不卡 | 久久国产亚洲欧美日韩精品 | 五月久久噜噜噜色影 | 亚洲免费视频在线观看 | 国产伦精品一区二区三区无广告 | 一级床上爽高清播放 | 国产一级做a爰片久久毛片男 | 欧美大片国产在线永久播放 | 狠狠综合久久久久综合小说网 | 国产精品久久久久久久福利院 | 老鸭窝 国产 精品 91 | 能在线观看的一区二区三区 | 欧美一级看片a免费观看 | 国产欧美日韩亚洲 | 亚洲精品国自产拍影院 | 国产片一级片 | 国产欧美日韩中文久久 | 亚洲性在线观看 | 一级欧美毛片成人 | 亚洲欧美在线不卡 | 欧美人交性视频在线香蕉 | www色在线 | 久久精品国产亚洲7777小说 | 午夜在线观看视频免费 成人 | 在线观看 a国v| 久久国内免费视频 | 99热久久国产这里是精品 | 99青青| 日韩欧美亚洲综合久久99e | 欧美综合视频在线 |