www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

Changing psychology of consumers

Updated: 2012-01-03 09:24

By Wang Wen (China Daily)

  Comments() Print Mail Large Medium  Small 分享按鈕 0

BEIJING - When it comes to luxury goods, Chinese consumers are now more price-sensitive than in the early days when luxury stores were new to the mainland.

"They now make themselves heard and do not hold back their complaints when it comes to dissatisfaction with the prices, product quality and after sales services," observed Zhou Ting, executive director of the Research Center for Luxury Goods and Services at University of International Business and Economics.

But the luxury brands have stuck to their old mindsets and neglected the changing psychology of China's consumers, she said.

The most obvious bone of contention is the price. Chinese consumers are now aware of the massive price gap between luxury items sold on the Chinese mainland and elsewhere in the world.

For the same luxury items, ranging from watches, luggage, clothes, wine and electronic goods, the prices can be up to 51 percent more expensive in China than the United States and 71 percent more than in France, according to the statistics from the Ministry of Commerce.

"I have been tempted by luxury items on the mainland, but I have never bought any," said Candy Wan, a typical white-collar worker in Beijing, who spent 4,000 yuan ($632) on a French brand purse in Hong Kong in December. Wan said she had waited months before acquiring the item, as it is 2,000 yuan more expensive in Beijing.

Between 15 and 25 percent of the price of a luxury item is a special tax on imported luxury goods imposed by the Chinese authorities. The luxury brands claim this is the main reason for higher prices of luxury goods in China, but this might not be the case.

The profit margin is so large in China that market observers have begun to suspect luxury brands of price discrimination against Chinese consumers. It is believed that the world's leading luxury brands make profits of more than $1 billion a year from Chinese consumers alone.

"The tax on luxury goods has become an excuse for the price discrimination of luxury brands," said Ouyang Kun, chief executive officer of the World Luxury Association's China office. "The brands still feel their goods are superior on the Chinese market, so the prices must be higher to show their prestige. But that was years ago. Now, they are wrong," added Ouyang.

However, analysts believe Chinese consumers are becoming more discriminatory when it comes to luxury goods as the country's luxury market matures and the brands will have to respond to this if they want to succeed in China.

Related Stories

Hunger for luxury goods growing 2011-06-17 11:14
Craving for luxury goods 2011-01-14 10:14
Chinese boost to luxury goods 2010-12-13 10:51
Debate: Luxury goods 2011-07-11 07:57
Debate: Luxury goods 2011-07-11 13:45
China to cut tax on luxury goods: report 2011-06-20 13:38
主站蜘蛛池模板: 精品无码久久久久国产 | 高清午夜毛片 | 伊人五月天婷婷琪琪综合 | 成人做爰视频www视频 | 久草免费在线观看 | 一级毛片 在线播放 | 99九九99九九九视频精品 | 大焦伊人 | 日本高清不卡在线观看 | 日韩在线黄色 | japanese日本tube色系 | 一级淫| 日韩精品麻豆 | 日韩中文在线观看 | 亚洲国产韩国一区二区 | 毛片免费观看的视频 | 欧美男人操女人 | 亚洲视频国产 | 成人综合网址 | 国产成人精品综合网站 | 日韩18在线观看地址 | 久久久久亚洲精品影视 | 美国毛片在线 | 日本一区二区不卡视频 | 成 人 黄 色 免费播放 | 国产欧美成人一区二区三区 | 夜间福利在线观看 | 欧洲老妇bbbbbxxxxx | 国产ssss在线观看极品 | 国产一国产一级毛片视频在线 | 成人免费真人毛片视频 | 免费一级a毛片 | 欧美生活片在线 | 成年免费大片黄在线观看一 | 国产一区二区三区四区波多野结衣 | 欧美日比视频 | 成年人网站免费看 | 国产亚洲一区二区三区不卡 | 中文字幕在线视频在线看 | 欧美亚洲免费 | 久久综合99re久久爱 |