www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Opinion

Different cities possess different sub-cultures

By Mike Bastin (China Daily) Updated: 2014-04-14 07:12

Spring has finally arrived across Europe and with it the start of the holiday season. Tourists from all over the world will doubtless flock to the numerous European tourist destinations and once again a dramatic increase in the numbers from the Chinese mainland is predicted.

The China Tourism Academy says the number of tourists from the country who will choose Europe this year is forecast to more than double from last year's 3.5 million.

Furthermore, 100 million Chinese are forecast to travel overseas this year and this number is set to double by 2020. Most venture no further than neighboring Asian countries/destinations but this is not simply due to cost and time factors. Geographical proximity is a factor but far more important is the psychological distance. China's emerging middle class feels more comfortable with Asian culture.

Different cities possess different sub-cultures

Different cities possess different sub-cultures

European countries have indeed relaxed visa requirements and are making an extra effort to attract the growing numbers of cash-rich Chinese tourists.

For example, France, Italy and Belgium have all recently streamlined their visa application procedures and processes specifically for Chinese tourists.

But have extra special efforts also been made to gain a real understanding of the needs and wants of the typical Chinese tourist in Europe? Is this one relatively homogeneous group or are different segments emerging?

For European countries, this surge in numbers from China presents both an opportunity and a threat. Such is the surge that little time has been, or could have been, spared to conduct much-needed research into this new and complex consumer group.

Tapping into their demographic profile is all too easy but not sufficiently insightful. Psycographic profiling and benefit segmentation are more important.

News report after news report provides detailed information on numbers, spending power and patterns and different types of tourism experience but little attention has been afforded to the psychological and cultural influences that underpin consumption choice in this (and most areas).

A majority are urban residents from one of China's first-tier cities but more and more are coming from second-tier cities.

Across Europe's vast tourism sector, few are even aware of the names of many of China's cities and provinces with their rich histories and strong sub-cultures.

Chinese citizens, of all ages and areas, remain fiercely proud, patriotic and nostalgic despite the rapid economic growth of the past three decades. But is the European tourism industry knowledgeable in this regard?

Different cities possess different sub-cultures
Different cities possess different sub-cultures

 Top 10 safest airlines in the world

Top 10 Chinese youth's favorite seaside resorts

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 欧美精品在线免费观看 | 国产呦系列呦交 | 午夜影院黄| 亚洲综合天堂网 | 国产亚洲精品自在久久77 | a高清免费毛片久久 | 五月久久噜噜噜色影 | 成人爽爽大片在线观看 | 欧美一级毛片日本 | 黄色三级免费网站 | 狠狠色丁香婷婷综合久久片 | 男女男精品视频在线播放 | 久久777国产线看是看精品 | 国产一区二区三区日韩 | 中文字幕二区三区 | 久久视精品| 全部孕妇毛片丰满孕妇孕交 | 精品久久久久久亚洲 | 日韩亚洲欧美综合一区二区三区 | 久久一日本道色综合久久m 久久伊人成人网 | 毛片在线免费观看网站 | 国产三级做爰在线观看 | 国产午夜在线观看视频播放 | 免费看a级片 | 精品国产亚洲一区二区在线3d | 久久午夜鲁丝片午夜精品 | 亚洲天堂免费看 | 99久久精品免费看国产四区 | 九九色综合 | 国产亚洲亚洲精品777 | 久久久久久久久久久久久久久久久 | 国产精品综合一区二区三区 | 日韩 欧美 国产 师生 制服 | 亚洲六月丁香六月婷婷蜜芽 | 成人精品一区二区三区 | 无遮挡一级毛片私人影院 | 亚洲热播 | 日本欧美一区二区三区片 | xxxwww黄色 | 成人黄色三级 | 青草九九|