www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
China / Society

Internet firms battle for relevance in red envelope race

(Xinhua) Updated: 2016-02-09 22:51

Internet firms battle for relevance in red envelope race

Traditionally, Chinese people gives red envelopes filled with money, known as "Hongbao," to friends and relatives during the Lunar New Year celebrations. [Photo by Liu Junfeng/for China Daily]

BEIJING -- Worried about losing traffic on their smartphone apps while people are distracted by Spring Festival celebrations, Chinese internet firms vied to keep users tuned in with cash gifts.

Traditionally, Chinese people gives red envelopes filled with money, known as "Hongbao," to friends and relatives during the Lunar New Year celebrations. Tapping into the tradition, internet firms including Alibaba, Tencent, Baidu and Sina Weibo launched apps that enabled users to send, snatch and draw cyber red envelopes on their smartphones.

Alibaba's financial arm Ant Financial allowed users of its mobile payment app Alipay Wallet to draw money in the run-up to the Lunar New Year Eve.

It partnered with the state broadcaster's annual Spring Festival gala as its official red envelope distributor during the gala's five-hour broadcast on the new year's eve.

Tencent got the upper hand on the social front as its popular instant messaging app WeChat was the primary platform for hundreds of millions of smartphone users sending and opening digital red envelopes between friends, colleagues and family.

Tencent launched the red envelope service two years ago in hope that tradition would encourage people to exchange cyber red envelopes on WeChat and spend the money through its payment service Tenpay.

The plan worked, with millions of users tying their bank card with Tenpay to transfer money, shop online or simply send out more cyber envelopes on WeChat. Other domestic internet firms followed suit, but with mixed results.

The enthusiasm for various forms of cyber red envelopes has been high among Chinese smartphone users, though the money they get is often minuscule.

Despite shaking her phone day after day for pocket money from Alipay this year, Hao Yueyua often received less than one yuan. But she never gets bored.

"It has a lot to do with luck, but that's what makes red envelopes on the smartphone so fun," Hao said.

For others, cyber envelopes have made gift-giving during this time of the year less burdensome.

"Sending out money envelopes on smartphone is so much more efficient than handing out physical ones," said Wu Yan, who works at a bank in central China.

"It really saves me from all the usual back-and-forth when friends and relatives show their politeness by pretending to refuse your money envelopes," she said.

Chinese microblog Sina Weibo reported a surge in daily active users on Sunday thanks to the red envelopes distributed on its apps and a surge in discussions about the Spring Festival gala.

Sina said the number of active users from Sunday to the early morning of Monday, when the five-hour live broadcast of the Spring Festival gala ended and the Chinese Lunar Year of the Monkey officially began, surged 31 percent from last year's Lunar New Year eve on Feb. 18, 2015.

It said promotional cash gifts have been distributed to 100 million users through the platform.

Celebrities and dignitaries from Hong Kong and Taiwan to the United States and the United Kingdom also used Weibo to send out celebratory greetings for the Lunar New Year. The United Nations teamed up with Chinese actor Liuxiaolingtong, known in China for his portrayal of Monkey King in the TV series Journey to the West, to send out wishes to the Chinese for the Year of Monkey.

 

Highlights
Hot Topics
...
主站蜘蛛池模板: 国产网址在线观看 | 日韩高清在线二区 | 日日摸人人拍人人澡 | 一区二区三区高清视频在线观看 | 特级做a爰片毛片免费看一区 | 亚洲一区二区精品视频 | 欧美日韩 国产区 在线观看 | 国产麻豆交换夫妇 | 国产欧美成人不卡视频 | 亚洲综合在线观看视频 | 国产美女一级视频 | 亚洲免费成人在线 | 欧美日韩一区二区三在线 | 欧美亚洲日本视频 | 亚洲欧美另类专区 | 成 人 黄 色 免费网 | 特色一级片| 欧美日韩精品一区二区三区视频 | 超清首页 国产 亚洲 丝袜 | 亚洲一区二区在线 | 成 人免费va视频 | 欧美激情精品久久久久久久九九九 | 一本一本久久a久久精品综合麻豆 | 久草在线视频免费资源观看 | 中国老妇色xxxxx | 欧美成人免费高清网站 | 日韩欧美在线观看一区 | 91精品成人福利在线播放 | 国产一级在线观看www色 | 久久久黄色片 | 精品日韩一区二区三区 | 99久久免费精品国产免费 | 欧美视频一区二区三区在线观看 | 欧洲精品一区二区三区在线观看 | 日本高清色视频www 日本高清在线精品一区二区三区 | 一区二区高清在线 | 免费在线看黄网址 | 久久精品在线 | 在线观看视频一区 | 不卡一级aaa全黄毛片 | 特级毛片免费视频播放 |